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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

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Customer Loyalty Predictive Model Paper
The October 2016 paper by Mohamed Zakie, Dalia Kandeil, Andy Neely and Janet McColl-Kennedy, on 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.
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Webinar - Customer Loyalty Predictive Model
9 January 2017 - The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model - Mohamed Zaki
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