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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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The Servitization of Germany: An International Comparison
The November 2013 Paper on 'The Servitization of Germany: An International Comparison' by Andy Neely
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Barriers to Servitization
The October 2013 paper on 'Barriers to Servitization: Results of a Systematic Literature Review' by Jingchen Hou and Andy Neely
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Firm’s characteristics and servitization performance: A bankruptcy perspective
The May 2013 paper on 'Firm’s characteristics and servitization performance: A bankruptcy perspective' by Ornella Benedettini, Morgan Swink and Andy Neely
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Factors Influencing Service Complexity
October 2012 paper on 'Factors Influencing Service Complexity: The Perspective of Servitized Manufacturers', by Ornella Benedettini and Andy Neely.
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Organising Servitization: an in-depth case study
The August 2012 paper on 'Organising Servitization: an in-depth case study' by Taija Turunen and Andy Neely
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Another Performance Paradox? A refined view on the performance impact of servitization
The May 2012 paper on 'Another performance paradox? A refined view on the performance impact of servitization' by Ivanka Visnjic, Andy Neely and Frank Wiengarten
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Society’s Grand Challenges: What Role for Services?
The February 2012 paper on 'Society’s Grand Challenges: What Role for Services?' by Andy Neely
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Webinar - Exploring the Journey to Services - Veronica Martinez
12 June 2017 - Exploring the Journey to Services - Veronica Martinez
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Why Do Servitized Firms Fail - A Risk-Based Expanation
The December paper 'Why Do Servitized Firms Fail - A Risk-Based Explanation' by Ornella Benedettini, Andy Neely and Morgan Swink
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Video from Veronica Martinez on Servitization
In this latest video by Dr Veronica Martinez she explains the need for servitization.
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