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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Katharina Greve

Biography:

Katharina Greve joined the Cambridge Service Alliance in October 2014 as a doctoral student under the supervision of Professor Andy Neely and Dr Veronica Martinez. Her major research interests revolve around service co-creation. Katharina’s doctoral research is sponsored by EPSRC.

Katharina holds a MSc in Management, Organisations and Governance with Distinction from the London School of Economics and Political Science and a BA (Hons) in International Business with a first class degree from the University of Greenwich. Prior to her undergraduate degree, she completed an apprenticeship as an Office Administrator at Ribes Kunststofftechnik in Germany and worked as Cultural Representative for Walt Disney World in the USA. Whilst completing her postgraduate degree, Katharina worked as an independent consultant for Bloomberg LP in the UK.

Keywords

  • Service Innovation
  • Product Innovation

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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Business Ecosystems: Towards a Classification Model

Apr 20, 2017

April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica Martinez

Webinar - Investigating risks of outcome-based service contracts from a provider's perspective

Apr 10, 2017

Webinar by Dr Jingchen Hou, on 10 April 2017 'Investigating risks of outcome-based service contracts from a provider’s perspective'

Exploring the Journey to Services - Podcast Interview

Mar 27, 2017

In a new podcast from the Cambridge Service Alliance, Senior Researcher Veronica Martinez, talks about her new jointly authored paper: ‘Exploring the Journey to Services’. It is co-authored with Professor Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Service Excellent Programme Delivered to Veolia

Mar 22, 2017

A Two-Day Service Excellence Programme has been developed and delivered to Veolia by the Cambridge Service Alliance.

Exploring the Journey to Services

Mar 20, 2017

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

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