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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Markus Euich

Markus Euich

Visiting Reseracher


Biography:

Markus Eurich is a visiting researcher with the Cambridge Service Alliance. His research interests include technology and innovation management, business model design, and the interaction between strategy, business model and innovation, in particular in the context of information systems. Markus has led several projects regarding business model design and service innovation, high performance computing, and technology and innovation management. 

Markus is a postdoctoral research fellow at the Swiss Federal Institute of Technology in Zurich (ETH Zurich). He completed his Diplom (MSc equivalent) in Management Information Systems and wrote his PhD thesis on business modeling and value creation in the information and communication technology industry.

Prior to his academic career he had worked several years in the IT industry, mainly in the fields of business consulting and customer relationship management.

Keywords

  • Service Innovation
  • business model innovation

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

RSS Feed Latest news

Business Ecosystems: Towards a Classification Model

Apr 20, 2017

April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica Martinez

Webinar - Investigating risks of outcome-based service contracts from a provider's perspective

Apr 10, 2017

Webinar by Dr Jingchen Hou, on 10 April 2017 'Investigating risks of outcome-based service contracts from a provider’s perspective'

Exploring the Journey to Services - Podcast Interview

Mar 27, 2017

In a new podcast from the Cambridge Service Alliance, Senior Researcher Veronica Martinez, talks about her new jointly authored paper: ‘Exploring the Journey to Services’. It is co-authored with Professor Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Service Excellent Programme Delivered to Veolia

Mar 22, 2017

A Two-Day Service Excellence Programme has been developed and delivered to Veolia by the Cambridge Service Alliance.

Exploring the Journey to Services

Mar 20, 2017

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

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