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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Ecosystems Strategy Programme

Ecosystems Strategy
One Day Course

22 November 2017

When designing new services it is important to bring them to market quickly and iterate delivery. Often, it takes a lot of time to build capacity and capability to fulfil customer's needs. This course will show you how through understanding your business' ecosystem and leveraging partnerships, you can deliver services quickly and effectively.  

This course will help you

  • Understand what your business ecosystem is and why it is vital in service delivery
  • Explore the different options and models in understanding the wider ecosystem
  • Understand how to build partnerships to share capability and capacity across multiple companies
  • Understand how innovation can work through partnerships
  • Learn how to identify weaknesses in your ecosystem and what approaches you can take to address them

What you will learn

  • What an ecosystem is with past and present examples to deepen your understanding
  • How to model an ecosystem through mapping and ecosystem of your choice
  • Where value is exchanged across partners in the ecosystem and how this can highlight areas for improvement in the delivery of services
  • Understand the total value exchange, including the concept of indirect value, and how to model a direct value exchange
  • Why innovation is important in ecosystems
  • A technique that enables innovation between partners
  • How to critically review your ecosystem, to identify areas of weakness and propose strategic configurations for improvement 

Course format

An interactive one-day course combining presentations, group activities and discussions. Participants will develop the skills and knowledge to successfully leverage their company's ecosystem for growth.

Who should attend

  • Managers and executives involved in strategy and business development of solutions and services
  • Senior operations executives looking to inspire thought leadership in complex organisations
  • Consultants who support major strategic change programmes
  • Functional leaders and managers who are seeking to understand the wider value system of their firm

Programme

The programme below provides an outline of what attendees can expect on the day but is subject to change.

09:30 – 10:00 Arrival and coffee
10:00 – 11:00 Introductions and expectations / What is a Business Ecosystem / what is a Business Network
11:00 – 12:00 Mapping a business ecosystem (tools, what to include & exclude)
12:00 – 13:00 Understanding different types of connections and building new partnerships
13:00 – 14:00 Lunch
14:00 – 15:00 Understanding the total value exchange in the ecosystem
15:00 – 16:00 Innovating with your partners
16:00 – 17:00 Increasing the quality of your partnerships 
17:00 - 17:30 wrap-up and close

Location

The course will be held at the Institute for Manufacturing, at the very heart of research, education and practice.

Enquiries

For any enquiries please contact: 

Lisa Barnett
IfM Education and Consultancy Services Ltd
17 Charles Babbage Road
Cambridge, CB3 0FS, UK
T: +44 (0)1223 766141
F: +44 (0)1223 464217
E: ifm-events@eng.cam.ac.uk

Booking

To book on this programme please visit the booking page.

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Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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