skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

The Cambridge Service Design Programme - Making the Shift to Services

Making the shift to services - The Cambridge Service Design Programme
15-16 November 2017

Management Challenge

Many manufacturers want to make the shift to services, but they find themselves trapped in the world of products. Their systems, procedures and practices are all structured to support the design and delivery of products, yet increasingly their customers are demanding services and solutions. This two-day workshop will explore how to make a successful transition to services. 

Drawing on practical tools and exercises, the workshop will help you understand how to design or redesign services that will drive your organisation’s success. It will give you new insights into: (i) how firms design and re-design services and service offerings; (ii) how prototyping a service works; (iii) what role tools, such as emotion mapping, process mapping, business model and blue printing, play in service design.

You will also be given the opportunity to design a new service and/or enhance one of your organisation’s existing services. As well as delivering a practical toolkit, the workshop will help you deliver direct business benefit through service design.

Topics include:
• Design thinking for service design
• Understanding the ecosystem – raising your strategic horizons
• Crafting the business model – focusing on your customer’s outcomes
• Innovating the value delivery system – aligning resources and partners
• Service emotion – identifying and managing the customer’s emotion journey
• The role of big data in both optimising service delivery and designing better solutions.

Practical Focus:

The tutors have a highly engaging and interactive teaching style. The team has delivered workshops to a host of clients in the public and private, manufacturing and service sectors. Through this workshop the team aims to equip participants with a robust set of tools and techniques that they can apply in their own organisations to improve the efficiency and effectiveness of their own businesses.  It will - 

  • Introduce the idea of servitization, explaining the role that technology plays in the servitization of manufacturing.
  • Illustrate different approaches to servitization and the pros and cons of each approach.
  • Provide you with a practical framework for thinking about how you can innovate your business model to make the shift to services.
  • Equip you with a practical diagnostic that you can use to identify which capabilities your organisation will need to successfully make the shift to services.

For Full Programme Details and to register please click here.

Watch this webinar introduction to the Shift to Services programme.

2017FebWebinarImageIntrotoS2S

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

RSS Feed Latest news

A Systems Perspective on Business Model Evolution

Jun 15, 2017

June Paper Release on ‘A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India’ by Chander Velu

Customer Satisfaction Scores Hide Problems

Jun 12, 2017

Marketing Week Article by Mohamed Zaki, 12 June 2017, on Customer Satisfaction Scores.

Webinar - Exploring the Journey to Services - Veronica Martinez

Jun 12, 2017

12 June 2017 - Exploring the Journey to Services - Veronica Martinez

Latest Alliance Newsletter - June 2017

Jun 01, 2017

June 2017 Cambridge Service Alliance Newsletter

Seminar on Co-Creation in Living Labs - Italy

May 18, 2017

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.

View all news