Welcome to the Cambridge Service Alliance…
Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.
Dr Florian Urmetzer, Senior Research Associate, Cambridge Service Alliance talks about his new paper: The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems. The paper is co-authored with Veronica Martinez and Andy Neely.
9 January 2017 - The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model - Mohamed Zaki
12 December 2016 - Feedback from the Frontline: Engaging front-line employees in service innovation - Florian Urmetzer
The December Paper on 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems', by Florian Urmetzer, Veronica Martinez and Andy Neely.
December 2016 Alliance Newsletter