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November Webinar - B2C Lock-in Effect

last modified Feb 03, 2015 01:46 PM
November 2014 Webinar - on the Business-to Consumer Lock-in Effect, by Marcus Eurich.
November Webinar - B2C Lock-in Effect

Marcus Eurich

The Business-to-Consumer Lock-in Effect

Markus Eurich discusses his research paper in this partner Webinar series. His presentation looks at the B2C Lock-in Effect.  The research paper which is the basis for this research can be downloaded here.

You can watch the Webinar here. (opens in YouTube - there is a slight delay to the visual display of slides)

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