On the 14 October 2014, we launched The Service Design Programme: making the shift to services. Prof. Andy Neely inaugurated the programme with an introduction to services. Andy particularly highlighted the need to shift to services and the global trends in servitization. This two-day executive programme helps organizations to explore how to make a successful transition to services and understand how to design or redesign services that will drive success.
Participants came from South Africa, USA and Denmark. At the end of this intensive programme, participants were well equipped with practical tools and techniques to start the shift to services in their organizations. Prof. Neely, Dr. Martinez, Dr. Urmetzer, Dr. Zaki and taught the programme. The next executive programme will be run at IfM on the 6-7 May 2015. Please do get in touch if you are interested to participate.