skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

Service Typology Webinar - January 2015

last modified Feb 03, 2015 01:56 PM
Webinar by Dr Veronica Martinez, on 'Service Typology - A Classification Model for Product-Service Offerings', presented on 12 January 2015.


Service Typology - A Classification Model for Product-Service Offerings

The presentation is based on a paper entitled: ‘A Classification Model for Product-Service Offerings’ which was written by Paolo Gaiardelli, Barabar Resta, Veronica Martinez, Oberto Pinto, and Pavel Albores, and was has recently been published in the Journal of Cleaner Production.  The paper outlines a strategic tool that in a simple map shows the wide spectrum of service types. Organisations generally use it to map their current services offerings and plan future ones – e.g. The strategic move to the next services. The classification illustrates how other organisations (including competitors) are competing with different services in different markets. [paper] [webinar] [presentation].

 

RSS Feed Latest news

Seminar on Co-Creation in Living Labs - Italy

May 18, 2017

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.

New Executive Courses on Ecosystems Strategy

May 15, 2017

We are pleased to announce a new executive programme on Ecosystems Strategy, to be held in Cambridge on 22 November 2017

Bridging the Co-Creation Gap

May 15, 2017

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely

Webinar - A Process for B2B Partnerships

May 08, 2017

8 May 2017 - A Process for B2B Partnerships: Designing to deliver capability across companies

Alliance Visitor - Martin Fritze

May 01, 2017

Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events