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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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2015 January Paper - EVs

The paper presents four innovative business models that are being developed in three countries to support the commercialisation of electric vehicles (EV). Using an original business model framework and interviews with EV company founders and directors, we analyse the coexistence of competing business models (China) and partnership strategies along the EV value chain (US and France). Findings emphasise the importance of designing flexible business models and leveraging resources and inter-industry partnerships in the emerging EV ecosystem. The results provide practical recommendations for industrial players and insights for policy-makers.

PDF document icon 2015 January - Business Models for EV.pdf — PDF document, 1.31 MB (1372699 bytes)

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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Podcast on Ecosystems Value Framework

Jan 23, 2017

Dr Florian Urmetzer, Senior Research Associate, Cambridge Service Alliance talks about his new paper: The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems. The paper is co-authored with Veronica Martinez and Andy Neely.

Webinar - Customer Loyalty Predictive Model

Jan 10, 2017

9 January 2017 - The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model - Mohamed Zaki

Webinar - Feedback from the Frontline

Dec 13, 2016

12 December 2016 - Feedback from the Frontline: Engaging front-line employees in service innovation - Florian Urmetzer

Ecosystems Value Framework Paper

Dec 12, 2016

The December Paper on 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems', by Florian Urmetzer, Veronica Martinez and Andy Neely.

December 2016 Newsletter

Dec 01, 2016

December 2016 Alliance Newsletter

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