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Impact of firm characteristics on survivial: an empirical analysis in the context of service strategies

This is a working paper by Ornella Benedettini, Morgan Swink and Andy Neely. In this study, we suggest that the impact of a service orientation on a firm’s likelihood of survival depends on the presence of certain preconditions within the firm. In other terms, we ask: what are the differences between failing and surviving service-oriented product firms regarding important characteristics that are intertwined with the deployment of service resources and capabilities? It indicates characteristics that firms should try to protect when they expand into services if they do not want to incur greater risk of failure.

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