Each Month we released a paper in our Monthly Paper Series, which showcases a piece of research being undertaken by one of our researchers. They are primarily academic papers, and can be either working papers or published research. On each paper we try to highlight how the paper may be of interest to our partner, or other industrial, audiences. Often the topic of the monthly paper will have an associated Podcast, Webinar and/or Blog for further clarification and dissemination to academic and industrial audiences.
The most recent released is listed below, with the following table showing previous papers released.
Firms are increasingly providing services to complement their product offerings. The vast majority of studies on the service journey, also known as servitization or service transition, examine the challenges and enablers of the process of change through cases studies. Investigations that provide an in-depth longitudinal analysis of the steps involved in the service journey are much rarer. Such a detailed understanding is required in order to appreciate fully how firms can leverage the enablers while overcoming the challenges of servitization. This study investigates ‘what does a service journey look like?’ It analyzes in some detail the actual service journeys undertaken by three firms in the well-being, engineering and learning sectors. This paper tells you;
- Why the fourth year in the transition to services is crucial.
- Why the pace of service development is important
- When the coexistence of basic, intermediate and complex services occurs.
February Paper on 'Investigating risks of outcome-based service contracts from a provider's perspective' by Jingchen Hou and Andy Neely
Executive Briefing and Podcast on B2B Partnership - designing to deliver capability across companies.
The December Paper on 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems', by Florian Urmetzer, Veronica Martinez and Andy Neely.
November paper on 'Classification of Noisy Data: An Approach Based on Genetic Algorithms and Voronoi Tessellation' by Abdul Rauf Khan, Henrik Schiøler, Torben Knudsen, Murat Kulahci and Mohamed Zaki
The October 2016 paper by Mohamed Zakie, Dalia Kandeil, Andy Neely and Janet McColl-Kennedy, on 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.
Latest executive briefing on engaging front-line employees in service innovation, by Florian Urmetzer, Stefan Titz, Veronica Martinez and Andy Neely
July paper on 'Critical Incidents in Complex Service Contracts: Safety Challenges and Means of Prevention' by Chara Makri and Andy Neely
June paper on 'Service in the Platform Context: A review of the state of the art' by Xia Han, Veronica Martinez and Andy Neely
May paper on 'Facilitating co-creation in living labs: The JOSEPHS study', by Katharina Greve, Veronica Martinez, Julia Jonas, Andy Neely and Kathrin Möslein
April paper on 'Engineering Services: Unpacking Value Exchange', by Florian Urmetzer, Andy Neely, Veronica Martinez
March Paper on 'Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain', by Jingchen Hou, Jonathan Baker-Brian, Claire Vine
February Paper on 'A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media' by Jessica Wyllie, Benjamin Lucas, Brent Kitchens, Ben Kozary, Mohamed Zaki, and Jamie Carlson
Latest Executive Briefing on Critical Success Factors in the Shift to Services, by Veronica Martinez, Andy Neely, Florian Urmetzer, Neil Allison, Monica Lund, Dav Bisessar, Thomas Bucklar, Stewart Leinster-Evans, Graham Pennington and Daniel Smith
The December paper 'Why Do Servitized Firms Fail - A Risk-Based Explanation' by Ornella Benedettini, Andy Neely and Morgan Swink
The November 2015 paper on 'Knowledge Management Capabilities of Lead Firms in Innovation Ecosystems' by Chander Velu
The October 2015 paper on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services?' by Ivanka Visnjic, Sam Arts & Dimo Ringov.
Case Study: Moving Towards a Data-Driven Business Model (DDBM) in the Online Newspaper Publishing Industry
Moving Towards a Data-Driven Business Model (DDBM) in the Online Newspaper Publishing Industry Mohamed Zaki, Tor Lillegraven and Andy Neely Cambridge Service Alliance, University of Cambridge
Case Study Report The Internet of Animal Health Things: Opportunities and Challenges Daniel Smith, Scott Lyle, Al Berry, Nicola Manning, Centre for Digital Innovation, Zoetis Mohamed Zaki, Andy Neely, Cambridge Service Alliance, University of Cambridge
This Executive Briefing provides an invaluable guide to the technologies that are likely to play a pivotal role in the future of servitization.
The May 2015 Monthly Paper, on 'Making and Sustaining the Shift to Services in the Animal Health Industry' by Veroncia Martinez, Veronique Pouthas and the Shift to Services Team.
The April 2015 Monthly Paper, on 'A Capability-Based View of Service Transitions' by Ornella Benedettini, Jane Davies and Andy Neely
The March 2015 Paper on 'Through-Life Accountability: Managing Complex Services' by Chara Makri and Andy Neely.
The February 2015 Paper on 'Data and Analytics - Data–Driven Business Models: A Blueprint for Innovation' by Josh Brownlow, Mohamed Zaki, Andy Neely and Florian Urmetzer.
The January 2015 Monthly Paper, on 'Competing and Co-existing Business Models for Electric Vehicles: Lessons from International Case Studies' by Claire Weiller, Amy Shang, Andy Neely and Yongjiang Shi.
The December 2014 Monthly Paper on 'A Classification Model for Product Service Offerings', by Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Oberto Pinto, Pavel Ablores
The October 2014 Paper on 'Impact of Firm Characteristics on Survivial: an empirical analysis in the context of service strategies' by Ornella Benedettini, Morgan Swink and Andy Neely
The September 2014 Paper on 'A Blueprint for the Next Generation Organisation: Reconciling agility, efficiency, and purpose' by Jonathan Trevor and Peter Williamson
The August 2014 Paper on 'The Business-to-Consumer Lock-in Effect' by Markus Eurich and Michael Burtscher
The July 2014 Paper on 'Systems Architectures and Innovation: The Modularity-Integrality Framework' by Stefano Miraglia
June 2014 Paper on 'Small Details that Make Big Differences: a radical approach to consumption experience as a firm’s differentiating strategy' by Ruth Bolton, Anders Gustafsson, Janet McColl-Kennedy, Nancy Sirianni, David Tse