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Cambridge Service Alliance

At the forefront of service transformation in the digital era

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Service Consumer's Exeperience Analytics
Located in Research / Data and Analytics for Services
Customer Experience Analytics - Data Insights Cambridge Event
Mohamed Zaki was invited as a guest speaker at Data Insights Cambridge event held in December 2016
Located in News
2018 Robert Johnston Award
Congratulations to Mohamed Zaki, Professor Janet McColl-Kennedy and co-authors for receiving the 2018 Robert Johnston Award of the Journal of Service Management
Located in News
Small Details that Make Big Differences
June 2014 Paper on 'Small Details that Make Big Differences: a radical approach to consumption experience as a firm’s differentiating strategy' by Ruth Bolton, Anders Gustafsson, Janet McColl-Kennedy, Nancy Sirianni, David Tse
Located in News
October 2018 paper
October 2018 paper on 'Textual Regularity Mining and Data-driven Customer Experience Analytics' by Mohamed Zaki and Benjamin Lucas
Located in News
Customer Experience Analytics - Marketing Science Institute Award
Award made to Mohamed Zaki and Ben Lucas from the Marketing Science Institute for customer experience analytics.
Located in News
Moments of Truth in Services: AI-Neuro-marketing Perspective
Located in Research / Data and Analytics for Services
Cambridge Service Alliance hosts the Service Community Event
The Cambridge Service Alliance hosted the 'Service Community Event' on the 19th April, where service professionals shared their experiences on a wide range of service topics.
Located in News
Customer Experience Management Using Data Analytics
This study addresses the research question 'How can qualitative and quantitative measures be combined to measure the customer experience'.
Located in Research / Data and Analytics for Services
Customer Experience Management and Big Data Workshop
1st Academic-Practitioner Research with Impact Workshop 'Customer Experience Management (CEM) and Big Data'
Located in News