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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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FileA Classification Model for Product-Service Offerings
This is an strategic tool that in a simple map shows the wide spectrum of service types. Organisations generally use it to map their current services offerings and plan future ones – e.g. the strategic move to the next services. The classification illustrates how other organisations (including competitors) are competing with different services in different markets. By Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Oberto Pinto, Pavel Ablores.
Located in Resources / Downloads / Monthly Papers
Industry Conditions and Product Firms’ Choice to Offer Services
The October 2015 paper on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services?' by Ivanka Visnjic, Sam Arts & Dimo Ringov.
Located in News
Service Typology Webinar - January 2015
Webinar by Dr Veronica Martinez, on 'Service Typology - A Classification Model for Product-Service Offerings', presented on 12 January 2015.
Located in News
A Classification Model for Product-Service Offerings
The December 2014 Monthly Paper on 'A Classification Model for Product Service Offerings', by Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Oberto Pinto, Pavel Ablores
Located in News
Webinar - November - How Industry Evolution and Conditions affect Servitization
Webinar given by Prof Ivanka Visnjic on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services'
Located in News