-
ServiceMax Webinar Introduced the Shift to Services Programme
-
Introduction to the Shift to Services Executive Programme - Webinar
Located in
News
-
Designing Competitive Service Models'
-
The January 2014 Paper on 'Designing Competitive Service Models' by
Veronica Martinez and Trevor Turner
Located in
News
-
Shift to Services Executive Education Programme
-
Drawing on the latest work from the Cambridge Service Alliance, this thought-provoking and practical two-day course considers how to design the shift to services
Located in
Events
-
Shift to Services Executive Education Programme
-
Drawing on the latest work from the Cambridge Service Alliance, this thought-provoking and practical two-day course considers how to design the shift to services.
Located in
Events
-
Webinar on Critical Success Factors
-
Located in
Events
-
Shift to Services Executive Education Programme
-
Drawing on the latest work from the Cambridge Service Alliance, this thought-provoking and practical two-day course considers how to design the shift to services
Located in
Events
-
Making the Shift to Services
-
Located in
Research
-
Podcast - Seven Critical Success Factors - Authors Podcast
-
Podcast by authors of the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing, including Veronica Martinez, University of Cambridge, Andy Neely, University of Cambridge, Neil Allison, Pearson, Monica Lund, Pearson, Dav Bisessar, IBM, Stewart Leinster-Evans, BAE Systems, Graham Pennington, BAE Systems and Daniel Smith, Zoetis.
Located in
News
-
Podcast on Seven Critical Success Factors
-
Individual Podcasts from Professor Andy Neely and Dr Veronica Martinez on the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing
Located in
News
-
Designing Competitive Service Models
-
This is a working paper by Veronica Martinez and Trevor Turner. This paper presents a case study where we traced the value propositions’ shifts of a single firm over 40 years. The firm’s strategic decisions, market adaptation and influencing factors triggering the shift to new offerings are discussed. Then, the paper introduces a value proposition framework for organizations to diagnose the design and delivery of service value propositions. This framework could trace the endurance and adaptability of value propositions in the market at a longer term.
Located in
Resources
/
Downloads
/
Monthly Papers
