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ServiceMax Webinar Introduced the Shift to Services Programme
Introduction to the Shift to Services Executive Programme - Webinar
Located in News
Shift to Services Executive Education Programme
Drawing on the latest work from the Cambridge Service Alliance, this thought-provoking and practical two-day course considers how to design the shift to services.
Located in Events
Designing Competitive Service Models'
The January 2014 Paper on 'Designing Competitive Service Models' by Veronica Martinez and Trevor Turner
Located in News
Shift to Services Executive Education Programme
Drawing on the latest work from the Cambridge Service Alliance, this thought-provoking and practical two-day course considers how to design the shift to services
Located in Events
Webinar on Critical Success Factors
Located in Events
Making the Shift to Services
Located in Research
Podcast - Seven Critical Success Factors - Authors Podcast
Podcast by authors of the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing, including Veronica Martinez, University of Cambridge, Andy Neely, University of Cambridge, Neil Allison, Pearson, Monica Lund, Pearson, Dav Bisessar, IBM, Stewart Leinster-Evans, BAE Systems, Graham Pennington, BAE Systems and Daniel Smith, Zoetis.
Located in News
Podcast on Seven Critical Success Factors
Individual Podcasts from Professor Andy Neely and Dr Veronica Martinez on the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing
Located in News
FileDesigning Competitive Service Models
This is a working paper by Veronica Martinez and Trevor Turner. This paper presents a case study where we traced the value propositions’ shifts of a single firm over 40 years. The firm’s strategic decisions, market adaptation and influencing factors triggering the shift to new offerings are discussed. Then, the paper introduces a value proposition framework for organizations to diagnose the design and delivery of service value propositions. This framework could trace the endurance and adaptability of value propositions in the market at a longer term.
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The Cambridge Service Design Programme - Making the Shift to Services
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