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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Engineering Services - Unpacking Value Exchange
April paper on 'Engineering Services: Unpacking Value Exchange', by Florian Urmetzer, Andy Neely, Veronica Martinez
Located in News
Service in the Platform Context
June paper on 'Service in the Platform Context: A review of the state of the art' by Xia Han, Veronica Martinez and Andy Neely
Located in News
Webinar - Seven Critical Success Factors in the Shift to Services
February 2016 Webinar by Dr Veronica Martinez on the recent report: 'Seven Critical Success Factors in the Shift to Services'
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ServiceMax Webinar Introduced the Shift to Services Programme
Introduction to the Shift to Services Executive Programme - Webinar
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Bridging the Co-Creation Gap
May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely
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Designing Competitive Service Models'
The January 2014 Paper on 'Designing Competitive Service Models' by Veronica Martinez and Trevor Turner
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Webinar - Exploring the Journey to Services - Veronica Martinez
12 June 2017 - Exploring the Journey to Services - Veronica Martinez
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Keynote at Human Side of Service Engineering Conference
Dr. Veronica Martinez gave a keynote speech on the 18th July in the AHFE- The Human Side of Service Engineering Conference at CA, US.
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Making the Shift to Services
Located in Research
Video from Veronica Martinez on Servitization
In this latest video by Dr Veronica Martinez she explains the need for servitization.
Located in News