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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

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New Paper - Digital transformation: harnessing digital technologies for the next generation of services
Check out our recent commentary paper published at the Journal of Services Marketing
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Webinar 10 September 2018 - Enabling Digital Transformation: An Analysis Framework - by Thayla Zomer, Veronica Martinez and Andy Neely
In this webinar, Thayla Zomer presented the Alliance May paper on Digital Transformation.
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Partner Workshop - Ecosystems for Digital Transformation
Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers
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Community of Interest Meeting- 4th July 2018 at Perkins Caterpillar
This was the second meeting in a series of three Cambridge Service Alliance Community of Interest meetings (May/July/November 2018).
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May Paper - Enabling Digital Transformation: An Analysis Framework
May Paper on 'Enabling Digital Transformation: An Analysis Framework' by Thayla Zomer, Andy Neely and Veronica Martinez
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Webinar - Digital Business Transformation and Strategy
Webinar on 'Digital Business Transformation and Strategy: What do we know so far?' by Mariam Helmy Ismail Abdelaal
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Digital Business Transformation and Strategy
November Paper by Mariam H. Ismail, Mohamed Khater, Mohamed Zaki on 'Digital Business Transformation and Strategy: What do we know so far?'
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