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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Why Do Servitized Firms Fail - A Risk-Based Expanation
The December paper 'Why Do Servitized Firms Fail - A Risk-Based Explanation' by Ornella Benedettini, Andy Neely and Morgan Swink
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Video from Veronica Martinez on Servitization
In this latest video by Dr Veronica Martinez she explains the need for servitization.
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Podcast - Seven Critical Success Factors - Authors Podcast
Podcast by authors of the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing, including Veronica Martinez, University of Cambridge, Andy Neely, University of Cambridge, Neil Allison, Pearson, Monica Lund, Pearson, Dav Bisessar, IBM, Stewart Leinster-Evans, BAE Systems, Graham Pennington, BAE Systems and Daniel Smith, Zoetis.
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Podcast on Seven Critical Success Factors
Individual Podcasts from Professor Andy Neely and Dr Veronica Martinez on the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing
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Industry Conditions and Product Firms’ Choice to Offer Services
The October 2015 paper on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services?' by Ivanka Visnjic, Sam Arts & Dimo Ringov.
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Report: The Potential of Servitisation and other forms of Product-Service Provision for EU SMEs
This study provides an evidence base to the European Commission and supports SMEs in seizing the opportunities of servitisation.
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New EPSRC-Funded Netowrk - RECODE
Two Alliance researchers are part of a new EPSRC-funded Redistriburted Manufacturing Network. The network will be focused on 'Consumer Goods, Big Data, and Redistributed Manufacturing'. It is a two-year project which will be known as the 'RECODE Network'.
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About Us
Webinar - November - How Industry Evolution and Conditions affect Servitization
Webinar given by Prof Ivanka Visnjic on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services'
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Webinar - Shift to Services in the Animal Health Industry
12 October 2015 - Making and Sustaining the Shift to Services in the Animal Health Industry - Dr Veronica Martinez
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