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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Keynote at Human Side of Service Engineering Conference
Dr. Veronica Martinez gave a keynote speech on the 18th July in the AHFE- The Human Side of Service Engineering Conference at CA, US.
Located in News
CEMEX Workshop
Blockchain Prototype: Scope and Analysis for CEMEX
Located in News
Land of Innovation Forum
Veronica delivered a presentation and a workshop at the 'Land of Innovation Forum' in Canacintra, Mexico.
Located in News
Blockchain Results Delivered at Rolls Royce
Research project 'the impact of digital twins on the product development process' led by Veronica Martinez
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November 2018 Paper
November 2018 paper on 'Service business model innovation: the digital twin technology' by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar
Located in News
Making the Shift to Services
Located in Research
Video from Veronica Martinez on Servitization
In this latest video by Dr Veronica Martinez she explains the need for servitization.
Located in News
Podcast - Seven Critical Success Factors - Authors Podcast
Podcast by authors of the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing, including Veronica Martinez, University of Cambridge, Andy Neely, University of Cambridge, Neil Allison, Pearson, Monica Lund, Pearson, Dav Bisessar, IBM, Stewart Leinster-Evans, BAE Systems, Graham Pennington, BAE Systems and Daniel Smith, Zoetis.
Located in News
Podcast on Seven Critical Success Factors
Individual Podcasts from Professor Andy Neely and Dr Veronica Martinez on the 'Seven Critical Success Factors in the Shift to Services' Executive Briefing
Located in News
FileA Classification Model for Product-Service Offerings
This is an strategic tool that in a simple map shows the wide spectrum of service types. Organisations generally use it to map their current services offerings and plan future ones – e.g. the strategic move to the next services. The classification illustrates how other organisations (including competitors) are competing with different services in different markets. By Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Oberto Pinto, Pavel Ablores.
Located in Resources / Downloads / Monthly Papers