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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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FileDesigning Competitive Service Models
This is a working paper by Veronica Martinez and Trevor Turner. This paper presents a case study where we traced the value propositions’ shifts of a single firm over 40 years. The firm’s strategic decisions, market adaptation and influencing factors triggering the shift to new offerings are discussed. Then, the paper introduces a value proposition framework for organizations to diagnose the design and delivery of service value propositions. This framework could trace the endurance and adaptability of value propositions in the market at a longer term.
Located in Resources / Downloads / Monthly Papers
PersonKatharina Greve
Located in About Us / Our Team
Facilitating co-creation in living labs: The JOSEPHS study
May paper on 'Facilitating co-creation in living labs: The JOSEPHS study', by Katharina Greve, Veronica Martinez, Julia Jonas, Andy Neely and Kathrin Möslein
Located in News
Webinar for Policy Makers on Facilitating Co-Creation in Living Labs
Webinar for Policy Makers - 'Facilitating Co-Creation in Living Labs - The Josephs Study'
Located in News
Service Typology Webinar - January 2015
Webinar by Dr Veronica Martinez, on 'Service Typology - A Classification Model for Product-Service Offerings', presented on 12 January 2015.
Located in News
A Classification Model for Product-Service Offerings
The December 2014 Monthly Paper on 'A Classification Model for Product Service Offerings', by Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Oberto Pinto, Pavel Ablores
Located in News
Co-creation Workshops at JOSEPHS
Prof Andy Neely, Dr Veronica Martinez, Prof Kathrin Moeslein, Julia Jonas and Katharine Greve launched two workshops in The JOSEPHS Living Lab in Nurenberg, Germany on 4-5 Feb, 2016
Located in News
Blockchain in Customer Service Management
Caterpillar Presentation of Blockchain Results: Feasibility and Cost Analysis
Located in News
Podcast - Making the Shift to Services in the Animal Health Industry
Podcast Interview with Dr Veronica Martinez on 'Making the Shift to Services in the Animal Health Industry'.
Located in News
Ecosystems Value Framework Paper
The December Paper on 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems', by Florian Urmetzer, Veronica Martinez and Andy Neely.
Located in News