skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

Search results

44 items matching your search terms.
Filter the results.
Item type
























New items since



Sort by relevance · date (newest first) · alphabetically
FileA Classification Model for Product-Service Offerings
This is an strategic tool that in a simple map shows the wide spectrum of service types. Organisations generally use it to map their current services offerings and plan future ones – e.g. the strategic move to the next services. The classification illustrates how other organisations (including competitors) are competing with different services in different markets. By Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Oberto Pinto, Pavel Ablores.
Located in Resources / Downloads / Monthly Papers
A Classification Model for Product-Service Offerings
The December 2014 Monthly Paper on 'A Classification Model for Product Service Offerings', by Paolo Gaiardelli, Barbara Resta, Veronica Martinez, Oberto Pinto, Pavel Ablores
Located in News
A Process for B2B Partnerships - designing to deliver capability across companies
Executive Briefing and Podcast on B2B Partnership - designing to deliver capability across companies.
Located in News
Blockchain in Customer Service Management
Caterpillar Presentation of Blockchain Results: Feasibility and Cost Analysis
Located in News
Blockchain Results Delivered at Rolls Royce
Research project 'the impact of digital twins on the product development process' led by Veronica Martinez
Located in News
Bridging the Co-Creation Gap
May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely
Located in News
Business Ecosystems: Towards a Classification Model
April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica Martinez
Located in News
CEMEX Workshop
Blockchain Prototype: Scope and Analysis for CEMEX
Located in News
Co-creation Workshops at JOSEPHS
Prof Andy Neely, Dr Veronica Martinez, Prof Kathrin Moeslein, Julia Jonas and Katharine Greve launched two workshops in The JOSEPHS Living Lab in Nurenberg, Germany on 4-5 Feb, 2016
Located in News
FileDesigning Competitive Service Models
This is a working paper by Veronica Martinez and Trevor Turner. This paper presents a case study where we traced the value propositions’ shifts of a single firm over 40 years. The firm’s strategic decisions, market adaptation and influencing factors triggering the shift to new offerings are discussed. Then, the paper introduces a value proposition framework for organizations to diagnose the design and delivery of service value propositions. This framework could trace the endurance and adaptability of value propositions in the market at a longer term.
Located in Resources / Downloads / Monthly Papers