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Cambridge Service Alliance

At the forefront of service transformation in the digital era

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Customer Loyalty Predictive Model Paper
The October 2016 paper by Mohamed Zakie, Dalia Kandeil, Andy Neely and Janet McColl-Kennedy, on 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.
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Customer Satisfaction Scores Hide Problems
Marketing Week Article by Mohamed Zaki, 12 June 2017, on Customer Satisfaction Scores.
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CX Analytics at the Annual Frontiers Conference
Annual Frontiers Conference at Fordham University’s Gabelli School of Business. The conference will take place on June 22 to June 25, 2017 in New York City.
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Data and Analytics - Data–Driven Business Models
The February 2015 Paper on 'Data and Analytics - Data–Driven Business Models: A Blueprint for Innovation' by Josh Brownlow, Mohamed Zaki, Andy Neely and Florian Urmetzer.
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Data and Analytics - Data–Driven Business Models: A Blueprint for Innovation
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Data-Driven Business Models
Located in Research
Designing Deploying and Enhancing Services
Located in Research
Digital Business Transformation and Strategy
November Paper by Mariam H. Ismail, Mohamed Khater, Mohamed Zaki on 'Digital Business Transformation and Strategy: What do we know so far?'
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Dr Mohamed Zaki appointed as Deputy Director of the Cambridge Service Alliance
Dr Mohamed Zaki has been appointed as Deputy Director of the Cambridge Service Alliance (CSA).
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EPSRC Institutional Sponsorship Grant 2016 - Small Partnership Awards
Mohamed Zaki and Abdul Rauf Khan from the CSA awarded a fund to investigate the application of advanced Big Data methods in manufacturing industry.
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