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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Katharina Greve

Biography:

Katharina Greve joined the Cambridge Service Alliance in October 2014 as a doctoral student under the supervision of Professor Andy Neely and Dr Veronica Martinez. Her major research interests revolve around co-creation in living labs. The objective of Katharina’s doctoral research is to explore how companies can engage successfully in customer co-creation in living labs. Her doctoral research is sponsored by EPSRC.

Katharina holds a MSc in Management, Organisations and Governance with Distinction from the London School of Economics and Political Science and a BA (Hons) in International Business with a first class degree from the University of Greenwich. Prior to her undergraduate degree, she completed an apprenticeship as an Office Administrator at Ribes Kunststofftechnik in Germany and worked as Cultural Representative for Walt Disney World in the USA. Whilst completing her postgraduate degree, Katharina worked as an independent consultant for Bloomberg LP in the UK.

Keywords

  • Living Lab
  • Open innovation
  • Co-creation

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design

Mar 22, 2018

March paper on 'A Service Network Perspective to Evaluate Service Matching in Early Design' by Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo

Webinar - Does Buyers' Dependence translate into Financial Performance?

Mar 12, 2018

12 March 2018 - Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships - Ornella Benedettini

New Membership Model for the Alliance

Mar 07, 2018

New Membership Model launched for the Alliance.

March 2018 Newsletter

Mar 01, 2018

Find out about the new membership model and our new Alliance Partner as well as other news from the Service Alliance in this new edition of the newsletter.

CEMEX join the Alliance as a Gold Member

Feb 27, 2018

We are delighted to announce that CEMEX has joined the Cambridge Service Alliance as a Gold Member under the Alliance's new Membership Model.

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