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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Katharina Greve

Biography:

Katharina Greve joined the Cambridge Service Alliance in October 2014 as a doctoral student under the supervision of Professor Andy Neely and Dr Veronica Martinez. Her major research interests revolve around co-creation in living labs. The objective of Katharina’s doctoral research is to explore how companies can engage successfully in customer co-creation in living labs. Her doctoral research is sponsored by EPSRC.

Katharina holds a MSc in Management, Organisations and Governance with Distinction from the London School of Economics and Political Science and a BA (Hons) in International Business with a first class degree from the University of Greenwich. Prior to her undergraduate degree, she completed an apprenticeship as an Office Administrator at Ribes Kunststofftechnik in Germany and worked as Cultural Representative for Walt Disney World in the USA. Whilst completing her postgraduate degree, Katharina worked as an independent consultant for Bloomberg LP in the UK.

Keywords

  • Living Lab
  • Open innovation
  • Co-creation

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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19th IEEE Conference on Business Informatics

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Mohamed Zaki invited to be one of the organizing committee members of '19th IEEE Conference on Business Informatics', held in Thessaloniki, Greece on 24-26 July 2017

Podcast Interview with Deputy Director Dr Mohamed Zaki

Jul 20, 2017

In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge.

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Jul 17, 2017

July Paper by Chara Makri, on Barriers and Facilitators to Incident Reporting in Servitized Manufacturers.

Podcast - The Fallacy of the Net Promoter Score

Jul 17, 2017

In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new paper 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.

Webinar - Business Ecosystems - Classification Model

Jul 10, 2017

10 July 2017 - Business Ecosystems: Towards a Classification Model - Florian Urmetzer

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