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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Community of Interest meetings in 2018

In collaboration with our Industrial Partners, we are currently planning the next three Community of Interest meetings in 2018. The focus of these events will be on “how companies strategically can design, pilot and experiment digital services in the new digital age?”

Digital technologies such as Artificial Intelligence and Blockchains are becoming a prime topic for firms across the globe. In these events, the Alliance jointly will discuss two main topics (Blockchains technology to reinvent the contracting systems and Moments of Truth in Services: AI-Neuro-marketing Perspective) which have been suggested by the steering board of the Cambridge Service Alliance (CSA) partners.

In particular, we would like to address the followings:

1st Community of Interest Meeting: Design Proof of Concepts

The expectation is that the Alliance jointly provides the business context and practical issues and helps to design a solution to address the research topics. In this CoI, we would like to address the followings:

  • What is the research and practice telling us about these topics?
  • How the research and practice are approaching key challenges and design practical solutions of these topics?

2nd Community of Interest Meeting: Prototype Proof of Concepts,  

The aim of this event is to prototype the Proof of Concepts (PoC) and build demos and address the followings:

  • How can we design a prototype with a minimum viable product (MVP)?
  • How can we design an experiment to pilot these PoC/MVP?

3rd Community of Interest Meeting: Experiment and Pilot, 

This event will report the findings of the experiments at this stage drawing on challenges and opportunities for these PoCs and address the followings:

  • What are the key findings and success factors to embed digital service thinking through these technological experimentations?
  • Can Alliance partners scale the prototype these PoCs into a viable production asset?

The invitation to CoI meetings open to all employees of partner organisations.

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Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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