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Cambridge Service Alliance

At the forefront of service transformation in the digital era

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Tools and Frameworks

Through a rigorous programme of research and investigation, we have been developing a set of tools and techniques which can be used by businesses to address some of their most pressing needs.

Business model innovation assessment:

This process helps senior teams identify whether their organisations have the right capabilities to innovate their business models. We have used this assessment successfully with a variety of senior teams, helping them develop a much clearer and more coherent strategy for organisational capability development as they seek to make the shift to services.

Identifying and designing enterprise-wide key performance indicators:

Firms often work with partners to deliver complex services and solutions but this creates a challenge when it comes to performance measures, which are typically developed within the confines of a single firm. The Cambridge Service Alliance has developed a structured process for developing cross-organisation, enterprisewide, key performance indicators. The process helps you to identify and design a small and well-structured set of key performance indicators that you and your partners can use to co-ordinate value creation and delivery across the network of organisations involved in the delivery of a complex service.

Ecosystem mapping toolkit:

As networks of firms pool their capabilities to deliver the desired customer outcomes, the question of who to collaborate with and how, becomes central to the strategic debate in many firms. Understanding the structure and nature of your ecosystem, as well as its economics is a prerequisite to thinking about your approach to collaboration and competition. The Cambridge methodology for mapping and innovating ecosystems helps you understand the structure of your ecosystem, analyse its economics and decide how you should seek to shift the balance of power in your ecosystem.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

Blog | Has COVID-19 Invented the 10X Supply Chain?

Jul 06, 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

Insight | Business model innovation for digital twins in the construction sector

May 19, 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Generate revenue from digital platforms

May 12, 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

Unlocking the secrets of customer loyalty

May 12, 2020

Customer retention plays a critical role in a firm's long-term sustainability. Until recently, however, firms have tended to rely on one-dimensional survey techniques to measure their customers' loyalty. This white paper shows how machine learning can help overcome these limitations.

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