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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Tools and Frameworks

Through a rigorous programme of research and investigation, we have been developing a set of tools and techniques which can be used by businesses to address some of their most pressing needs.

Business model innovation assessment:

This process helps senior teams identify whether their organisations have the right capabilities to innovate their business models. We have used this assessment successfully with a variety of senior teams, helping them develop a much clearer and more coherent strategy for organisational capability development as they seek to make the shift to services.

Identifying and designing enterprise-wide key performance indicators:

Firms often work with partners to deliver complex services and solutions but this creates a challenge when it comes to performance measures, which are typically developed within the confines of a single firm. The Cambridge Service Alliance has developed a structured process for developing cross-organisation, enterprisewide, key performance indicators. The process helps you to identify and design a small and well-structured set of key performance indicators that you and your partners can use to co-ordinate value creation and delivery across the network of organisations involved in the delivery of a complex service.

Ecosystem mapping toolkit:

As networks of firms pool their capabilities to deliver the desired customer outcomes, the question of who to collaborate with and how, becomes central to the strategic debate in many firms. Understanding the structure and nature of your ecosystem, as well as its economics is a prerequisite to thinking about your approach to collaboration and competition. The Cambridge methodology for mapping and innovating ecosystems helps you understand the structure of your ecosystem, analyse its economics and decide how you should seek to shift the balance of power in your ecosystem.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Webinar 10 December 2018

Dec 14, 2018

Webinar on Service Business Model Innovation: The Digital Twin Technology by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

December Newsletter

Dec 05, 2018

Welcome to the December 2018 edition of the Cambridge Service Alliance Newsletter

Gaining Customer Experience Insights That Matter

Nov 26, 2018

New paper on 'Gaining Customer Experience Insights That Matter' by Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon, Florian Urmetzer and Andy Neely published at Journal of Service Research

November 2018 Paper

Nov 21, 2018

November 2018 paper on 'Service business model innovation: the digital twin technology' by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

Webinar 12 November 2018 - Co-Creation in Practice: Objectives and Outcomes

Nov 14, 2018

In this webinar, Katharina Greve presents the Alliance September Paper on Co-Creation in Practice.

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