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Cambridge Service Alliance

At the forefront of service transformation in the digital era

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Tools and Frameworks

Through a rigorous programme of research and investigation, we have been developing a set of tools and techniques which can be used by businesses to address some of their most pressing needs.

Business model innovation assessment:

This process helps senior teams identify whether their organisations have the right capabilities to innovate their business models. We have used this assessment successfully with a variety of senior teams, helping them develop a much clearer and more coherent strategy for organisational capability development as they seek to make the shift to services.

Identifying and designing enterprise-wide key performance indicators:

Firms often work with partners to deliver complex services and solutions but this creates a challenge when it comes to performance measures, which are typically developed within the confines of a single firm. The Cambridge Service Alliance has developed a structured process for developing cross-organisation, enterprisewide, key performance indicators. The process helps you to identify and design a small and well-structured set of key performance indicators that you and your partners can use to co-ordinate value creation and delivery across the network of organisations involved in the delivery of a complex service.

Ecosystem mapping toolkit:

As networks of firms pool their capabilities to deliver the desired customer outcomes, the question of who to collaborate with and how, becomes central to the strategic debate in many firms. Understanding the structure and nature of your ecosystem, as well as its economics is a prerequisite to thinking about your approach to collaboration and competition. The Cambridge methodology for mapping and innovating ecosystems helps you understand the structure of your ecosystem, analyse its economics and decide how you should seek to shift the balance of power in your ecosystem.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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A machine learning approach to quality control

Nov 14, 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.

Digital twins: driving business model innovation

Nov 06, 2020

For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.

Making business model innovation happen: the Business Model Cohesiveness Scorecard

Oct 30, 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

2020 Annual Review

Oct 23, 2020

Read about our latest research in our tenth anniversary Annual Review.

Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

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