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Cambridge Service Alliance

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Service Week 2018

Disruptor or disrupted? Harnessing digital technologies for the next-generation of services

Industry Day - 3 October 2018

The world is undergoing a technological revolution. Technologies such as Artificial intelligence (AI) and Block-chains will transform the way we live and work, from the way we diagnose and treat cancer to the security of online transactions. This fourth industrial revolution is of a scale, speed and complexity that is unprecedented. These technologies became an important source of competitive advantage in both B2C and B2B businesses.

It has become critical for companies to respond to market dynamics accurately and quickly. It is changing consumer behaviour, changing the way companies are organized and changing the role of “humans” in the marketplace. Thus, firms are currently facing a ‘crisis of immediacy’ challenge to meet consumers’ need to receive content, expertise, and personalized solutions in real time during their experience.

In this ‘Thought Leadership’ event, we will invite keynote speakers from big brands to discuss whether these technologies are the disruptors or disrupted and how firms can harness these digital next-generation technologies of services. 


Canon Business Information Services: disruptor or disrupted?

Sander Kuik, 

Director Services Delivery & Consulting, Canon BIS EMEA, Canon 


How do big corporates face the era of disruption? For many years Canon BIS is active in information supply chain services. Technology is advancing in an increasing speed, disrupting the current business models. As a global corporation Canon is moving forward into the new era through changing their business models and embracing automation. On business unit level the challenges are no differences and the delicate balance between current and future, disruptor or disrupted is a true high rope act. In the keynote, Sander Kuik will share an insight in the mechanics of a technology products company delivering business services in a changing environment. How to overcome the corporate jungle and become agile and selective disruptive, internally and externally.

Sander Kuik studied Geography & Information Technology at the Fontys University for applied Science and Business Services at the Rotterdam School of Management / Erasmus University.  He started his professional career as a teacher. He worked as a principle consultant with Capgemini in the domain of engagement management and strategy consulting before joining Canon Europe.

Within Canon Europe, Sander is responsible for Services Delivery & Consulting within Canon Business Information Services EMEA designing and delivering digital transformations for customers and the internal organisation. Within his current line of business, new business and operating models and digital technology play an important role.

Homero Resendez, Head of Digital, CEMEX

How is Alexa always getting smarter?

Craig Saunders, Head of Applied Science, Amazon Alexa Knowledge

Craig Saunders is Head of Applied Science at Alexa Knowledge. He leads a team working on making Alexa smarter through machine learning and natural language processing techniques that enable her to respond better to user questions.  Prior to joining Amazon, he was Director of the Analytics Resource Centre for Xerox Services.  Craig has led machine learning research and delivered a number of big data solutions across different industries.




To book a place please download and complete the booking form or book and pay online with a credit card.

Please return the booking form to:

IfM Events

IfM Education and Consultancy Services Ltd
Institute for Manufacturing
17 Charles Babbage Road
T: +44 (0)1223 766141 
F: +44(0)1223 464217 

You will receive confirmation of receipt of your booking form by email, usually within 48 hours. Final confirmation of your booking together with joining instructions, including maps etc, will be sent approximately one week before the start of the event, usually by email to the email address provided on your form.

This event may contribute towards your Continuing Professional Development (CPD) as part of your professional institution's monitoring scheme. 


Accommodation is available at the Moller Centre for the night of Tuesday 2 July. For bookings, please contact the Moller Centre direct (Tel: +44 1223 465500) and quote KX Reference – 34971All rooms are en-suite with air-conditioning, free wifi, tv, tea and coffee making facilities and mini-bar. Further information is available here.


Substitutions may be made at any time. Bookings cancelled less than 10 working days prior to the event will be charged in full.

We reserve the right to modify the programme of any event up to the day of the event. It may, in exceptional circumstances, be necessary to cancel or rearrange an event at short notice. The CSA, IfM and IfM ECS can accept no liability for loss caused by cancellation or rearrangement. Its liability is limited to refund of the registration fee if the event is cancelled. For further information on our Terms and Conditions, please click here .