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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Service Week 2018

Disruptor or disrupted? Harnessing digital technologies for the next-generation of services

Industry Day - 3 October 2018

The world is undergoing a technological revolution. Technologies such as Artificial intelligence (AI) and Block-chains will transform the way we live and work, from the way we diagnose and treat cancer to the security of online transactions. This fourth industrial revolution is of a scale, speed and complexity that is unprecedented. These technologies became an important source of competitive advantage in both B2C and B2B businesses.

It has become critical for companies to respond to market dynamics accurately and quickly. It is changing consumer behaviour, changing the way companies are organized and changing the role of “humans” in the marketplace. Thus, firms are currently facing a ‘crisis of immediacy’ challenge to meet consumers’ need to receive content, expertise, and personalized solutions in real time during their experience.

In this ‘Thought Leadership’ event, we will invite keynote speakers from big brands to discuss whether these technologies are the disruptors or disrupted and how firms can harness these digital next-generation technologies of services. 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.


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