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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Executive Education

In addition to the Cambridge Service Design Programme and the Ecosystems Strategy Programme, the Alliance also works closely with industry, and has developed Executive Education modules in:

  • Service Innovation: The New Business Model for the Digital Age;
  • Business Model Innovation;
  • Enterprise Performance Management.

Service Innovation in the Digital Economy

A new practical and stimulating two-day programme exploring service design and innovation has been launched at the Judge Business School, University of Cambridge.  The workshop explores service design and innovation through a lively discussion of the latest thinking and practical examples so that participants will leave equipped with tools that they can apply in their own organisations.

Topics include the impact of the global shift from providing products towards delivering solutions; how to identify and develop service innovation opportunities; the impact of digital technology on service innovation; designing organisations, networks, infrastructures to deliver service innovation; testing the market-place for service innovation; and developing an implementation strategy to ensure a successful business model. It is aimed at those responsible for designing and innovating service systems, in both the manufacturing and service sectors, and uses examples covering both the public and private sectors. For more information click here.

Business Model Innovation: Changing the Game

This programme improves understanding of the concept of business model innovation, and provides a framework to identify and implement new business models to create sustainable competitive advantage. For more information click here.

Enterprise Performance Management

Issues of how to measure and manage organisational performance are endemic in the public and private sectors. Many organisations have introduced performance measurement and management systems based on frameworks like the balanced scorecard, but research suggests often these add little value; not because the frameworks themselves are flawed, but because of the way they are designed, deployed and used. For more information click here.

Upcoming events

Shift to Services Executive Education Programme

Nov 07, 2018

IfM, Cambridge, UK

Ecosystems Strategy One Day Course

Feb 05, 2019

IfM, Cambridge

Upcoming events

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, CEMEX, IBM and the University of Cambridge.

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October 2018 Webinar - How Can Hackathons Accelerate Corporate Innovation?'

Oct 08, 2018

In this webinar, Myrna Flores presented the Alliance April paper on how hackathons can accelerate corporate innovation.

September 2018 Paper

Sep 24, 2018

September paper on 'Co-Creation in Practice: Objectives and Outcomes' by Katharina Greve, Veronica Martinez and Andy Neely

Land of Innovation Forum

Sep 23, 2018

Veronica delivered a presentation and a workshop at the 'Land of Innovation Forum' in Canacintra, Mexico.

Blockchain Results Delivered at Rolls Royce

Sep 20, 2018

Research project 'the impact of digital twins on the product development process' led by Veronica Martinez

Interview with Sander Kuik, Canon – for CSA Industry Day 2018

Sep 11, 2018

In a conversation with Sander Kuik from Canon we asked him about his planned presentation at the CSA Industry Conference on 3 October 2018, his thoughts on the theme of the conference, and his vision of the future.

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