skip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

Date: Wednesday 8th November 2023

Price: £900 (Early Bird) £1,000 (Regular)


Host: Mohamed Zaki



Digital technology continues to open new opportunities for customer engagement, and the growing accessibility of data is enabling companies to go beyond traditional metrics to track customer experience in more sophisticated ways.

But using data-driven insights effectively – and integrating new customer experiences into existing engagement – can be daunting.

Using frameworks and methods developed in Cambridge that have been tried and tested with over 100 companies worldwide, this course will show you how to design and manage customer experience in this new era.

Our experts will offer insights into how to create new customer experiences and roll them out consistently across digital, physical and social channels.

You will also learn how companies we have worked with have used data to better capture customer interactions and build customer loyalty.

New technologies and new business models have already changed the way organisations interact with their customers, and soon, developments such as AI, robots and virtual reality will be a completely normal part of the customer experience alongside face-to-face engagements. This course will help you understand these trends and how your company can navigate the new era of customer experience.


This course is suitable for:

  • General managers and directors.
  • Service and operations managers and directors.   
  • Business development and marketing managers and directors.   
  • Customer experience managers and directors.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCL Tech and Bouygues