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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Industry Day 2019

What is the Future of Digitally Enabled Service Business?

One Day Conference - Wednesday 16 October 2019

This one day conference will provide unique insights from leading service providers and offers a valuable opportunity to hear and discuss the latest developments in service thinking.

How can companies develop business strategies that successfully capture value from digital technologies? In the not too distant future, developments such as artificial intelligence (AI), robots and virtual reality will be commonplace within businesses. Yet only a minority of companies are fully embracing digital today, and many well-established firms are still struggling to generate revenue streams through digital. 

Meanwhile, customer expectations in both the business-to-business (B2B) and business-to-consumer (B2C) worlds are being ramped up as market entrants endlessly innovate to enhance their services. Companies can see the opportunities that are being created in this new experience and platform-led economy, and at the same time they can see the threat of new competition emerging from unexpected quarters. Ultimately, firms are afraid of being left behind: their eyes fixed on a game-changing technology like AI as it comes over the horizon but unable to make the organisational changes that would allow them to embrace it.

In this ‘Thought Leadership’ event, we will invite keynote speakers from big brands to discuss the future of digitally enabled service business and provide instructive examples on how companies can achieve the kind of service transformation shift demanded of them in the new digital era.

Further information to follow, register your interest here.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


RSS Feed Latest news

New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

View all news