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Designing Competitive Service Models

This is a working paper by Veronica Martinez and Trevor Turner. This paper presents a case study where we traced the value propositions’ shifts of a single firm over 40 years. The firm’s strategic decisions, market adaptation and influencing factors triggering the shift to new offerings are discussed. Then, the paper introduces a value proposition framework for organizations to diagnose the design and delivery of service value propositions. This framework could trace the endurance and adaptability of value propositions in the market at a longer term.

PDF document icon 2014 January _ Service Design and Delivery.pdf — PDF document, 945 KB (967925 bytes)

Cambridge Service Alliance

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2020 Annual Review

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Read about our latest research in our tenth anniversary Annual Review.

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