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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Monthly Paper Downloads

Each Month we released a paper in our Monthly Paper Series, which showcases a piece of research being undertaken by one of our researchers.  They are primarily academic papers, and can be either working papers or published research.  On each paper we try to highlight how the paper may be of interest to our partner, or other industrial, audiences. Often the topic of the monthly paper will have an associated Podcast, Webinar and/or Blog for further clarification and dissemination to academic and industrial audiences.

The most recent released is listed below, with the following table showing previous papers released.

'Big Data Analytics Architecture for Businesses'
by Mert Onuralp Gökalp, Kerem Kayabay, Mohamed Zaki, Altan Koçyiğit, P. Erhan Eren, and Andy Neely

2017 October Paper imagex150Organisations suffer from a comprehensive architecture to manage and monitor the development of existing and new open-source big-data tools that are constantly growing. To determine the shortcomings and strengths of developing a big-data architecture with open-source tools from technical and managerial perspectives, this study (1) investigates the available open-source big-data technologies to present a comprehensive picture (2) presents a systematic method to review available open-source big-data tools (3) proposes an open-source reference architecture for big-data analytics (4) using the proposed architecture, analyses 15 firms to give directions to businesses for defining a big-data analytics architecture with the open-source big-data tools.

October Paper - Big Data Analytics Architecture for Businesses

October Paper - Big Data Analytics Architecture for Businesses

The October Monthly Paper from the Cambridge Service Alliance, on 'Big Data Analytics Architecture for Businesses, by Mert Onuralp Gökalp, Kerem Kayabay, Mohamed Zaki, Altan Koçyiğit, P. Erhan Eren, and Andy Neely

October Paper - Big Data Analytics Architecture for Businesses - Read More…

Outcome-oriented contracts in logistics outsourcing relationships

Outcome-oriented contracts in logistics outsourcing relationships

September Paper by Torsten Steinbach, Carl Marcus Wallenburg and Florian Urmetzer, on using outcome-oriented contracts to foster performance improvements in logistics outsourcing relationships.

Outcome-oriented contracts in logistics outsourcing relationships - Read More…

A Systems Perspective on Business Model Evolution

A Systems Perspective on Business Model Evolution

June Paper Release on ‘A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India’ by Chander Velu

A Systems Perspective on Business Model Evolution - Read More…

Bridging the Co-Creation Gap

Bridging the Co-Creation Gap

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely

Bridging the Co-Creation Gap - Read More…

Business Ecosystems: Towards a Classification Model

Business Ecosystems: Towards a Classification Model

April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica Martinez

Business Ecosystems: Towards a Classification Model - Read More…

Exploring the Journey to Services

Exploring the Journey to Services

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Exploring the Journey to Services - Read More…

Risks of Outcome-Based Service Contracts

Risks of Outcome-Based Service Contracts

February Paper on 'Investigating risks of outcome-based service contracts from a provider's perspective' by Jingchen Hou and Andy Neely

Risks of Outcome-Based Service Contracts - Read More…

Ecosystems Value Framework Paper

Ecosystems Value Framework Paper

The December Paper on 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems', by Florian Urmetzer, Veronica Martinez and Andy Neely.

Ecosystems Value Framework Paper - Read More…

Classification of Noisy Data

Classification of Noisy Data

November paper on 'Classification of Noisy Data: An Approach Based on Genetic Algorithms and Voronoi Tessellation' by Abdul Rauf Khan, Henrik Schiøler, Torben Knudsen, Murat Kulahci and Mohamed Zaki

Classification of Noisy Data - Read More…

Customer Loyalty Predictive Model Paper

Customer Loyalty Predictive Model Paper

The October 2016 paper by Mohamed Zakie, Dalia Kandeil, Andy Neely and Janet McColl-Kennedy, on 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.

Customer Loyalty Predictive Model Paper - Read More…

Feedback from the Frontline: Engaging front-line employees in service innovation

Feedback from the Frontline: Engaging front-line employees in service innovation

Latest executive briefing on engaging front-line employees in service innovation, by Florian Urmetzer, Stefan Titz, Veronica Martinez and Andy Neely

Feedback from the Frontline: Engaging front-line employees in service innovation - Read More…

Critical Incidents in Complex Service Contracts

Critical Incidents in Complex Service Contracts

July paper on 'Critical Incidents in Complex Service Contracts: Safety Challenges and Means of Prevention' by Chara Makri and Andy Neely

Critical Incidents in Complex Service Contracts - Read More…

Service in the Platform Context

Service in the Platform Context

June paper on 'Service in the Platform Context: A review of the state of the art' by Xia Han, Veronica Martinez and Andy Neely

Service in the Platform Context - Read More…

Facilitating co-creation in living labs: The JOSEPHS study

Facilitating co-creation in living labs: The JOSEPHS study

May paper on 'Facilitating co-creation in living labs: The JOSEPHS study', by Katharina Greve, Veronica Martinez, Julia Jonas, Andy Neely and Kathrin Möslein

Facilitating co-creation in living labs: The JOSEPHS study - Read More…

Engineering Services - Unpacking Value Exchange

Engineering Services - Unpacking Value Exchange

April paper on 'Engineering Services: Unpacking Value Exchange', by Florian Urmetzer, Andy Neely, Veronica Martinez

Engineering Services - Unpacking Value Exchange - Read More…

Supplying Innovation - Unlocking Behaviours in the Supply Chain

Supplying Innovation - Unlocking Behaviours in the Supply Chain

March Paper on 'Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain', by Jingchen Hou, Keith Wishart, Jonathan Baker-Brian, Claire Vine

Supplying Innovation - Unlocking Behaviours in the Supply Chain - Read More…

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media

February Paper on 'A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media' by Jessica Wyllie, Benjamin Lucas, Brent Kitchens, Ben Kozary, Mohamed Zaki, and Jamie Carlson

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media - Read More…

Seven Critical Success Factors in the Shift to Services

Seven Critical Success Factors in the Shift to Services

Latest Executive Briefing on Critical Success Factors in the Shift to Services, by Veronica Martinez, Andy Neely, Florian Urmetzer, Neil Allison, Monica Lund, Dav Bisessar, Thomas Bucklar, Stewart Leinster-Evans, Graham Pennington and Daniel Smith

Seven Critical Success Factors in the Shift to Services - Read More…

Why Do Servitized Firms Fail - A Risk-Based Expanation

Why Do Servitized Firms Fail - A Risk-Based Expanation

The December paper 'Why Do Servitized Firms Fail - A Risk-Based Explanation' by Ornella Benedettini, Andy Neely and Morgan Swink

Why Do Servitized Firms Fail - A Risk-Based Expanation - Read More…

Knowledge Management Capabilities of Lead Firms in Innovation Ecosystems

Knowledge Management Capabilities of Lead Firms in Innovation Ecosystems

The November 2015 paper on 'Knowledge Management Capabilities of Lead Firms in Innovation Ecosystems' by Chander Velu

Knowledge Management Capabilities of Lead Firms in Innovation Ecosystems - Read More…

Industry Conditions and Product Firms’ Choice to Offer Services

Industry Conditions and Product Firms’ Choice to Offer Services

The October 2015 paper on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services?' by Ivanka Visnjic, Sam Arts & Dimo Ringov.

Industry Conditions and Product Firms’ Choice to Offer Services - Read More…

Case Study: Moving Towards a Data-Driven Business Model (DDBM) in the Online Newspaper Publishing Industry

Case Study: Moving Towards a Data-Driven Business Model (DDBM) in the Online Newspaper Publishing Industry

Moving Towards a Data-Driven Business Model (DDBM) in the Online Newspaper Publishing Industry Mohamed Zaki, Tor Lillegraven and Andy Neely Cambridge Service Alliance, University of Cambridge

Case Study: Moving Towards a Data-Driven Business Model (DDBM) in the Online Newspaper Publishing Industry - Read More…

The Internet of Animal Health Things - Opportunities and Challenges

The Internet of Animal Health Things - Opportunities and Challenges

Case Study Report The Internet of Animal Health Things: Opportunities and Challenges Daniel Smith, Scott Lyle, Al Berry, Nicola Manning, Centre for Digital Innovation, Zoetis Mohamed Zaki, Andy Neely, Cambridge Service Alliance, University of Cambridge

The Internet of Animal Health Things - Opportunities and Challenges - Read More…

The Future of Servitization: Technologies that will make a difference

The Future of Servitization: Technologies that will make a difference

This Executive Briefing provides an invaluable guide to the technologies that are likely to play a pivotal role in the future of servitization.

The Future of Servitization: Technologies that will make a difference - Read More…

Making and Sustaining the Shift to Services in the Animal Health Industry

Making and Sustaining the Shift to Services in the Animal Health Industry

The May 2015 Monthly Paper, on 'Making and Sustaining the Shift to Services in the Animal Health Industry' by Veroncia Martinez, Veronique Pouthas and the Shift to Services Team.

Making and Sustaining the Shift to Services in the Animal Health Industry - Read More…

Capability-Based View of Service Transitions

Capability-Based View of Service Transitions

The April 2015 Monthly Paper, on 'A Capability-Based View of Service Transitions' by Ornella Benedettini, Jane Davies and Andy Neely

Capability-Based View of Service Transitions - Read More…

March Paper - Through-Life Accountability: Managing Complex Services

March Paper - Through-Life Accountability: Managing Complex Services

The March 2015 Paper on 'Through-Life Accountability: Managing Complex Services' by Chara Makri and Andy Neely.

March Paper - Through-Life Accountability: Managing Complex Services - Read More…

Data and Analytics - Data–Driven Business Models

Data and Analytics - Data–Driven Business Models

The February 2015 Paper on 'Data and Analytics - Data–Driven Business Models: A Blueprint for Innovation' by Josh Brownlow, Mohamed Zaki, Andy Neely and Florian Urmetzer.

Data and Analytics - Data–Driven Business Models - Read More…

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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EPSRC Grant: OMMS - Wireless Micro-Factor that will treat people with Cancer

Nov 14, 2017

OMMS: the wireless micro-factory that will treat people with cancer Building Service Business Model Innovation

November Webinar - A System Perspective on Business Model Evolution

Nov 13, 2017

Webinar by Chander Velu on 'A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India'

Video - What is the Shift to Services Executive Course all about?

Oct 29, 2017

In this video Florian Urmetzer explains the benefits of attending the Alliance's two-day executive programme - Shift to Services

October Paper - Big Data Analytics Architecture for Businesses

Oct 26, 2017

The October Monthly Paper from the Cambridge Service Alliance, on 'Big Data Analytics Architecture for Businesses, by Mert Onuralp Gökalp, Kerem Kayabay, Mohamed Zaki, Altan Koçyiğit, P. Erhan Eren, and Andy Neely

Article on Service Week 2017 in London Evening Standard

Oct 26, 2017

Anthony Hilton, of the London Evening Standard, attended our Service Week 2017 Industry Day event, and wrote about one of the keynote speakers, from Alibaba, in a recent article.

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