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developing new understanding and approaches to complex service systems

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Monthly Paper Downloads

Each Month we released a paper in our Monthly Paper Series, which showcases a piece of research being undertaken by one of our researchers.  They are primarily academic papers, and can be either working papers or published research.  On each paper we try to highlight how the paper may be of interest to our partner, or other industrial, audiences. Often the topic of the monthly paper will have an associated Podcast, Webinar and/or Blog for further clarification and dissemination to academic and industrial audiences.

The most recent released is listed below, with the following table showing previous papers released.

 

Using Business Ecosystems Mapping to Generate new Competitive Value Propositions by Florian Urmetzer, Andrew Gill and Nick Reed

2019Januarypapercoverpage

As manufacturing-firm strategies move from product-centric towards those in which a higher degree of service is associated with the product a company’s business ecosystem ‒ the collaborative network needed to build value for the customer ‒ often becomes more complex. When considering the collaborative possibilities, firms can find it challenging to identify and compare the potential value created by alternative strategic actions such as radical new partnerships and partnering arrangements. To support capability development, strategic thinking is shifting to include a broader approach to understanding and conceptualizing business ecosystems. The Institute for Manufacturing (IfM) and IfM Education and Consultancy Services Ltd. are applying a novel way to allow managers to visualize and understand their firm’s external complexity, which we refer to as business ecosystem value mapping. The technique has been used in strategic workshops with industry partners. This paper includes a case study of one such workshop, focusing on how the industry partner deepened their understanding of value exchange in their business ecosystem. This understanding was critical to the workshop purpose: to decide whether and how to proceed with a tender offering. From an inauspicious starting point ‒ the firm considered itself relatively uncompetitive in relation to the tender ‒ the workshop led to the identification of eight new value creation opportunities from which four propositions were selected to form the basis of an offering. The partner’s subsequent tender offering was successful. Following acceptance, the partner cited a number of these propositions as the reasons why the offering was chosen. The paper seeks to illuminate how the two-day workshop process, built on strong preparation to ensure that the right strategic questions were addressed, developed understanding and application of value creation and exchange in offerings based on collaborative ecosystems. 

 

 

January 2019 Paper

January 2019 Paper

January 2019 paper on 'Using Business Ecosystems Mapping to Generate new Competitive Value Propositions'

January 2019 Paper - Read More…

December 2018 Paper

December 2018 Paper

December 2018 Paper on 'Bayesian Neural Network Ensembles'

December 2018 Paper - Read More…

November 2018 Paper

November 2018 Paper

November 2018 paper on 'Service business model innovation: the digital twin technology' by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

November 2018 Paper - Read More…

October 2018 paper

October 2018 paper

October 2018 paper on 'Textual Regularity Mining and Data-driven Customer Experience Analytics' by Mohamed Zaki and Benjamin Lucas

October 2018 paper - Read More…

May Paper - Enabling Digital Transformation: An Analysis Framework

May Paper - Enabling Digital Transformation: An Analysis Framework

May Paper on 'Enabling Digital Transformation: An Analysis Framework' by Thayla Zomer, Andy Neely and Veronica Martinez

May Paper - Enabling Digital Transformation: An Analysis Framework - Read More…

 How Can Hackathons Accelerate Corporate Innovation?

How Can Hackathons Accelerate Corporate Innovation?

April paper on 'How Can Hackathons Accelerate Corporate Innovation?' by Myrna Flores, Matic Golob, Doroteja Maklin, Martin Herrera, Christopher Tucci, Ahmed Al-Ashaab, Leon Williams, Adriana Encinas, Veronica Martinez, Mohamed Zaki, Lourdes Sosa & Karina Flores Pineda

How Can Hackathons Accelerate Corporate Innovation? - Read More…

March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design

March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design

March paper on 'A Service Network Perspective to Evaluate Service Matching in Early Design' by Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo

March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design - Read More…

High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach

High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach

February Paper on High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach by Tim Pearce, Mohamed Zaki, Alexandra Brintrup, Andy Neely

High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach - Read More…

Wearable Sensor Technology and Business

Wearable Sensor Technology and Business

Contextually Defined Postural Markers Reveal Who’s in Charge: Evidence from Small Teams Collected with Wearable Sensors by Julius Dietzel, R. Elena Francu, Benjamin Lucas, and Mohamed Zaki

Wearable Sensor Technology and Business - Read More…

December Paper - Buyers Dependence and Financial Performance

December Paper - Buyers Dependence and Financial Performance

December 2017 Paper by Ornella Benedettini and Andy Neely on 'Does buyers’ dependen­­ce translate into financial performance? An empirical analysis of manufacturer-service provider relationships­­'

December Paper - Buyers Dependence and Financial Performance - Read More…

Digital Business Transformation and Strategy

Digital Business Transformation and Strategy

November Paper by Mariam H. Ismail, Mohamed Khater, Mohamed Zaki on 'Digital Business Transformation and Strategy: What do we know so far?'

Digital Business Transformation and Strategy - Read More…

October Paper - Big Data Analytics Architecture for Businesses

October Paper - Big Data Analytics Architecture for Businesses

The October Monthly Paper from the Cambridge Service Alliance, on 'Big Data Analytics Architecture for Businesses, by Mert Onuralp Gökalp, Kerem Kayabay, Mohamed Zaki, Altan Koçyiğit, P. Erhan Eren, and Andy Neely

October Paper - Big Data Analytics Architecture for Businesses - Read More…

Outcome-oriented contracts in logistics outsourcing relationships

Outcome-oriented contracts in logistics outsourcing relationships

September Paper by Torsten Steinbach, Carl Marcus Wallenburg and Florian Urmetzer, on using outcome-oriented contracts to foster performance improvements in logistics outsourcing relationships.

Outcome-oriented contracts in logistics outsourcing relationships - Read More…

A Systems Perspective on Business Model Evolution

A Systems Perspective on Business Model Evolution

June Paper Release on ‘A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India’ by Chander Velu

A Systems Perspective on Business Model Evolution - Read More…

Bridging the Co-Creation Gap

Bridging the Co-Creation Gap

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely

Bridging the Co-Creation Gap - Read More…

Business Ecosystems: Towards a Classification Model

Business Ecosystems: Towards a Classification Model

April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica Martinez

Business Ecosystems: Towards a Classification Model - Read More…

Exploring the Journey to Services

Exploring the Journey to Services

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Exploring the Journey to Services - Read More…

Risks of Outcome-Based Service Contracts

Risks of Outcome-Based Service Contracts

February Paper on 'Investigating risks of outcome-based service contracts from a provider's perspective' by Jingchen Hou and Andy Neely

Risks of Outcome-Based Service Contracts - Read More…

Ecosystems Value Framework Paper

Ecosystems Value Framework Paper

The December Paper on 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems', by Florian Urmetzer, Veronica Martinez and Andy Neely.

Ecosystems Value Framework Paper - Read More…

Classification of Noisy Data

Classification of Noisy Data

November paper on 'Classification of Noisy Data: An Approach Based on Genetic Algorithms and Voronoi Tessellation' by Abdul Rauf Khan, Henrik Schiøler, Torben Knudsen, Murat Kulahci and Mohamed Zaki

Classification of Noisy Data - Read More…

Customer Loyalty Predictive Model Paper

Customer Loyalty Predictive Model Paper

The October 2016 paper by Mohamed Zakie, Dalia Kandeil, Andy Neely and Janet McColl-Kennedy, on 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.

Customer Loyalty Predictive Model Paper - Read More…

Feedback from the Frontline: Engaging front-line employees in service innovation

Feedback from the Frontline: Engaging front-line employees in service innovation

Latest executive briefing on engaging front-line employees in service innovation, by Florian Urmetzer, Stefan Titz, Veronica Martinez and Andy Neely

Feedback from the Frontline: Engaging front-line employees in service innovation - Read More…

Service in the Platform Context

Service in the Platform Context

June paper on 'Service in the Platform Context: A review of the state of the art' by Xia Han, Veronica Martinez and Andy Neely

Service in the Platform Context - Read More…

Facilitating co-creation in living labs: The JOSEPHS study

Facilitating co-creation in living labs: The JOSEPHS study

May paper on 'Facilitating co-creation in living labs: The JOSEPHS study', by Katharina Greve, Veronica Martinez, Julia Jonas, Andy Neely and Kathrin Möslein

Facilitating co-creation in living labs: The JOSEPHS study - Read More…

Engineering Services - Unpacking Value Exchange

Engineering Services - Unpacking Value Exchange

April paper on 'Engineering Services: Unpacking Value Exchange', by Florian Urmetzer, Andy Neely, Veronica Martinez

Engineering Services - Unpacking Value Exchange - Read More…

Supplying Innovation - Unlocking Behaviours in the Supply Chain

Supplying Innovation - Unlocking Behaviours in the Supply Chain

March Paper on 'Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain', by Jingchen Hou, Keith Wishart, Jonathan Baker-Brian, Claire Vine

Supplying Innovation - Unlocking Behaviours in the Supply Chain - Read More…

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media

February Paper on 'A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media' by Jessica Wyllie, Benjamin Lucas, Brent Kitchens, Ben Kozary, Mohamed Zaki, and Jamie Carlson

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media - Read More…

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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February 2019 Webinar - Business Ecosystems Mapping

Feb 12, 2019

In this webinar, Florian presents the Alliance January 2019 paper on Business Ecosystems Mapping.

January 2019 Paper

Jan 21, 2019

January 2019 paper on 'Using Business Ecosystems Mapping to Generate new Competitive Value Propositions'

Webinar 14 January

Jan 16, 2019

In this webinar, Tim Pearce discusses his paper on Bayesian Neural Network Ensembles

December 2018 Paper

Dec 19, 2018

December 2018 Paper on 'Bayesian Neural Network Ensembles'

Webinar 10 December 2018

Dec 14, 2018

Webinar on Service Business Model Innovation: The Digital Twin Technology by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

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