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developing new understanding and approaches to complex service systems

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Monthly Paper Downloads

Each Month we released a paper in our Monthly Paper Series, which showcases a piece of research being undertaken by one of our researchers.  They are primarily academic papers, and can be either working papers or published research.  On each paper we try to highlight how the paper may be of interest to our partner, or other industrial, audiences. Often the topic of the monthly paper will have an associated Podcast, Webinar and/or Blog for further clarification and dissemination to academic and industrial audiences.

The most recent released is listed below, with the following table showing previous papers released.

 Coopetition and Business Models by Chander Velu

Studies have shown that firms are increasingly cooperating and competing at the same time in order to create competitive advantage and, hence, deliver superior returns. Shorter product lifecycle, convergence of multiple technologies and increasing costs of conducting R&D require firms to share resources with their competitors in order to improve the delivery of existing customer value proposition or develop new propositions. Resources needed to compete effectively often do not reside within a single firm and, hence, firms in the same competitive set often cooperate in order to share such resources and then compete to divide the jointly created value. Such simultaneous collaborative and competitive activities have been termed coopetition. Business models are a key concept in providing an understanding of how firms can affect the mechanism of value creation and capture within a coopetition setting. This paper explores the relationship between business model design and coopetition-based strategies among competing firms. The reason for coopetition could be defensive or offensive depending on the relative threats and opportunities. Coopetition requires the ability of firms to design, implement and manage new business models. This paper provides an overview of case vignettes in the bond trading market, electronic book retailing and flat-screen LCD television markets to illustrate the rationale for coopetition-based business model design. The paper proposes a framework on how, when and why business model innovation is required for coopetition-based strategies in order to contribute to competitive advantage

 

 

 

July Paper

July Paper

July Paper on 'Coopetition and Business Models' by Chander Velu

July Paper - Read More…

May Paper - Enabling Digital Transformation: An Analysis Framework

May Paper - Enabling Digital Transformation: An Analysis Framework

May Paper on 'Enabling Digital Transformation: An Analysis Framework' by Thayla Zomer, Andy Neely and Veronica Martinez

May Paper - Enabling Digital Transformation: An Analysis Framework - Read More…

 How Can Hackathons Accelerate Corporate Innovation?

How Can Hackathons Accelerate Corporate Innovation?

April paper on 'How Can Hackathons Accelerate Corporate Innovation?' by Myrna Flores, Matic Golob, Doroteja Maklin, Martin Herrera, Christopher Tucci, Ahmed Al-Ashaab, Leon Williams, Adriana Encinas, Veronica Martinez, Mohamed Zaki, Lourdes Sosa & Karina Flores Pineda

How Can Hackathons Accelerate Corporate Innovation? - Read More…

March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design

March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design

March paper on 'A Service Network Perspective to Evaluate Service Matching in Early Design' by Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo

March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design - Read More…

High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach

High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach

February Paper on High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach by Tim Pearce, Mohamed Zaki, Alexandra Brintrup, Andy Neely

High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach - Read More…

Wearable Sensor Technology and Business

Wearable Sensor Technology and Business

Contextually Defined Postural Markers Reveal Who’s in Charge: Evidence from Small Teams Collected with Wearable Sensors by Julius Dietzel, R. Elena Francu, Benjamin Lucas, and Mohamed Zaki

Wearable Sensor Technology and Business - Read More…

December Paper - Buyers Dependence and Financial Performance

December Paper - Buyers Dependence and Financial Performance

December 2017 Paper by Ornella Benedettini and Andy Neely on 'Does buyers’ dependen­­ce translate into financial performance? An empirical analysis of manufacturer-service provider relationships­­'

December Paper - Buyers Dependence and Financial Performance - Read More…

Digital Business Transformation and Strategy

Digital Business Transformation and Strategy

November Paper by Mariam H. Ismail, Mohamed Khater, Mohamed Zaki on 'Digital Business Transformation and Strategy: What do we know so far?'

Digital Business Transformation and Strategy - Read More…

October Paper - Big Data Analytics Architecture for Businesses

October Paper - Big Data Analytics Architecture for Businesses

The October Monthly Paper from the Cambridge Service Alliance, on 'Big Data Analytics Architecture for Businesses, by Mert Onuralp Gökalp, Kerem Kayabay, Mohamed Zaki, Altan Koçyiğit, P. Erhan Eren, and Andy Neely

October Paper - Big Data Analytics Architecture for Businesses - Read More…

Outcome-oriented contracts in logistics outsourcing relationships

Outcome-oriented contracts in logistics outsourcing relationships

September Paper by Torsten Steinbach, Carl Marcus Wallenburg and Florian Urmetzer, on using outcome-oriented contracts to foster performance improvements in logistics outsourcing relationships.

Outcome-oriented contracts in logistics outsourcing relationships - Read More…

A Systems Perspective on Business Model Evolution

A Systems Perspective on Business Model Evolution

June Paper Release on ‘A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India’ by Chander Velu

A Systems Perspective on Business Model Evolution - Read More…

Bridging the Co-Creation Gap

Bridging the Co-Creation Gap

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely

Bridging the Co-Creation Gap - Read More…

Business Ecosystems: Towards a Classification Model

Business Ecosystems: Towards a Classification Model

April 2017 Paper on 'Business Ecosystems: Towards a Classification Model' by Florian Urmetzer, Andy Neely and Veronica Martinez

Business Ecosystems: Towards a Classification Model - Read More…

Exploring the Journey to Services

Exploring the Journey to Services

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Exploring the Journey to Services - Read More…

Risks of Outcome-Based Service Contracts

Risks of Outcome-Based Service Contracts

February Paper on 'Investigating risks of outcome-based service contracts from a provider's perspective' by Jingchen Hou and Andy Neely

Risks of Outcome-Based Service Contracts - Read More…

Ecosystems Value Framework Paper

Ecosystems Value Framework Paper

The December Paper on 'The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems', by Florian Urmetzer, Veronica Martinez and Andy Neely.

Ecosystems Value Framework Paper - Read More…

Classification of Noisy Data

Classification of Noisy Data

November paper on 'Classification of Noisy Data: An Approach Based on Genetic Algorithms and Voronoi Tessellation' by Abdul Rauf Khan, Henrik Schiøler, Torben Knudsen, Murat Kulahci and Mohamed Zaki

Classification of Noisy Data - Read More…

Customer Loyalty Predictive Model Paper

Customer Loyalty Predictive Model Paper

The October 2016 paper by Mohamed Zakie, Dalia Kandeil, Andy Neely and Janet McColl-Kennedy, on 'The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model'.

Customer Loyalty Predictive Model Paper - Read More…

Feedback from the Frontline: Engaging front-line employees in service innovation

Feedback from the Frontline: Engaging front-line employees in service innovation

Latest executive briefing on engaging front-line employees in service innovation, by Florian Urmetzer, Stefan Titz, Veronica Martinez and Andy Neely

Feedback from the Frontline: Engaging front-line employees in service innovation - Read More…

Critical Incidents in Complex Service Contracts

Critical Incidents in Complex Service Contracts

July paper on 'Critical Incidents in Complex Service Contracts: Safety Challenges and Means of Prevention' by Chara Makri and Andy Neely

Critical Incidents in Complex Service Contracts - Read More…

Service in the Platform Context

Service in the Platform Context

June paper on 'Service in the Platform Context: A review of the state of the art' by Xia Han, Veronica Martinez and Andy Neely

Service in the Platform Context - Read More…

Facilitating co-creation in living labs: The JOSEPHS study

Facilitating co-creation in living labs: The JOSEPHS study

May paper on 'Facilitating co-creation in living labs: The JOSEPHS study', by Katharina Greve, Veronica Martinez, Julia Jonas, Andy Neely and Kathrin Möslein

Facilitating co-creation in living labs: The JOSEPHS study - Read More…

Engineering Services - Unpacking Value Exchange

Engineering Services - Unpacking Value Exchange

April paper on 'Engineering Services: Unpacking Value Exchange', by Florian Urmetzer, Andy Neely, Veronica Martinez

Engineering Services - Unpacking Value Exchange - Read More…

Supplying Innovation - Unlocking Behaviours in the Supply Chain

Supplying Innovation - Unlocking Behaviours in the Supply Chain

March Paper on 'Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain', by Jingchen Hou, Keith Wishart, Jonathan Baker-Brian, Claire Vine

Supplying Innovation - Unlocking Behaviours in the Supply Chain - Read More…

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media

February Paper on 'A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media' by Jessica Wyllie, Benjamin Lucas, Brent Kitchens, Ben Kozary, Mohamed Zaki, and Jamie Carlson

A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media - Read More…

Seven Critical Success Factors in the Shift to Services

Seven Critical Success Factors in the Shift to Services

Latest Executive Briefing on Critical Success Factors in the Shift to Services, by Veronica Martinez, Andy Neely, Florian Urmetzer, Neil Allison, Monica Lund, Dav Bisessar, Thomas Bucklar, Stewart Leinster-Evans, Graham Pennington and Daniel Smith

Seven Critical Success Factors in the Shift to Services - Read More…

Why Do Servitized Firms Fail - A Risk-Based Expanation

Why Do Servitized Firms Fail - A Risk-Based Expanation

The December paper 'Why Do Servitized Firms Fail - A Risk-Based Explanation' by Ornella Benedettini, Andy Neely and Morgan Swink

Why Do Servitized Firms Fail - A Risk-Based Expanation - Read More…

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, CEMEX, IBM and the University of Cambridge.

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Partner Workshop - Ecosystems for Digital Transformation

Aug 15, 2018

Dr Florian Urmetzer and the Alliance Visitor Dominik Moeslein conducted a three-day workshop with CEMEX managers

Mexican Forum for the Business Transformation

Aug 10, 2018

Veronica Martinez was invited as keynote speaker at the Mexican Forum for the Business Transformation.

Blockchain in Customer Service Management

Aug 09, 2018

Caterpillar Presentation of Blockchain Results: Feasibility and Cost Analysis

Through-life engineering services – Adding business value through a common framework – Guide

Jul 24, 2018

This Publicly Available Specification (PAS) offers guidance to leaders of the UK industry that may enable manufacturing and solution providers in all sectors to win business, gain market share, generate revenue, and earn profits from the application of through-life engineering services (TES).

July Paper

Jul 23, 2018

July Paper on 'Coopetition and Business Models' by Chander Velu

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