Cambridge Service Alliance

At the forefront of service transformation in the digital era

A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

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Welcome to the CSA

Meet the Team...

Current Team Research Collaborators
Research Structure V5

CSA Research

Research Themes

Strategise Design Deliver

News

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19 Feb 2026

New Publication - AI-Agents in Customer Experience for Vulnerable Consumers

9 Feb 2026

New Publication - AI Agents in Service Experience

2 Feb 2026

AI-Powered Leadership: Unlocking Business Value with AI Strategy Programme

2 Feb 2026

NEW PUBLICATION - Feb 2026

18 Dec 2025

Festive Message 2025

16 Dec 2025

New Journal Publication - Matthäus Wilga
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Webinars

The AI Adoption in Digital Service Transormation: How Startups Innovate, Enterp… The Future of AI Agents in Service Experience - Sep 2025 The Future of AI Agents in Service Experience - May 2025

Partners

CSA Partners