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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Add a service dimension to your business

Dr Veronica Martinez explains that UK manufacturing companies often cannot compete on price alone, while product differentiation is getting more difficult and expensive. Services are the key to creating a more diversified business and to building stronger customer relationships, she argues.

Servitization, or the ‘shift to services’, is one of three key streams of activity for CSA, along with ecosystem value mapping and data analysis.

Veronica suggests that in future, the interaction of systems, processes and technology will provide a route to ‘total solutions’ for customers. Examples mentioned are miniaturisation to drive connectivity of services, and mass personalisation.

Career Profile Talk - Dr Mohamed Zaki

Dr Mohamed Zaki is a research associate at Cambridge Service Alliance. He is leading the Big Data and analytics for service research. 

Mohamed’s key research interests lie in the field of Big Data analytics and its implication on manufacturing, service science and business model innovation. His research uses an interdisciplinary approach of Big Data technology to address a range of real organizations problems to make better business decisions within complex service network. He is working in many research projects in collaboration with business industries such as BAE systems, Caterpillar, IBM, Pearson and Zoetis. Mohamed is also a member of the Steering Board of the Cambridge Big Data Strategic Research at the University of Cambridge. He is a co-investigator in EPSRC research networks such as Consumer Goods, Big Data, and Redistributed Manufacturing (RECODE) and EPSRC-Digital Economy (NEMODE). Recently, he is appointed as a research associate member at St Edmund's College, University of Cambridge.

 [more]

How Can Big Data Create Value?

Dr Mohamed Zaki describes recent research from the Cambridge Service Alliance into:

  • How can big data create value for companies?
  • What are the key data-driven business models?
  • What are the questions large companies need to ask when creating their own data-driven business models?

What is the future of servitization?

Many manufacturing firms are choosing to adopt or partly introduce a service-based model to create new and longer-term revenue streams.

But how will servitization evolve in the future and how will it affect businesses and consumers? Andy Neely, Head of the Cambridge Service Alliance, explains what servitization is and what opportunities it will create for manufacturers in the future.

 

Cambridge Service Alliance - The Challenge of Selling Services

Andy Neely discussed the move to selling solutions, with Della Bradshaw from the FT

Andy FT Video Image

Cambridge Service Alliance - The Future of Complex Services

Introduction to the Cambridge Service Alliance

KT Box 

KT Box - The Toolbox for Improving Service Operations

Innovation in Service Business Models

Michael Davidson, IBM in discussion with Ivanka Visnjic, University of Cambridge

Cambridge Service Alliance - The Challenge of Selling Services

Cambridge Service Alliance Introductory Video.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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Seminar on Co-Creation in Living Labs - Italy

May 18, 2017

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.

New Executive Courses on Ecosystems Strategy

May 15, 2017

We are pleased to announce a new executive programme on Ecosystems Strategy, to be held in Cambridge on 22 November 2017

Bridging the Co-Creation Gap

May 15, 2017

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely

Webinar - A Process for B2B Partnerships

May 08, 2017

8 May 2017 - A Process for B2B Partnerships: Designing to deliver capability across companies

Alliance Visitor - Martin Fritze

May 01, 2017

Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.

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