Welcome to the Cambridge Service Alliance…
Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.
Award made to Mohamed Zaki and Ben Lucas from the Marketing Science Institute for customer experience analytics.
July paper on 'Critical Incidents in Complex Service Contracts: Human Causes and Means of Prevention' by Chara Makri and Andy Neely
July Webinar on 'Service in the Platform Context: A review of the state of the art' by Xia Han
Podcast by Katharina Greve and Veronica Martinez on her new joint research on Living Labs.
Invited talk to BMW Summer School on 'Car as a Service' by Florian Urmetzer.