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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Video - Introduction to the Cambridge Service Alliance

Video explaining the Cambridge Service Alliance

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Webinar - Capability-Based View of Service Transitions

Dr Ornella Benedettini discusses her research into the importance of capabilities in servitiziation.

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Video - What is the Future of Servitization

Many manufacturing firms are choosing to adopt or partly introduce a service-based model to create new and longer-term revenue streams. But how will servitization evolve in the future and how will it affect businesses and consumers? Andy Neely, Head of the Cambridge Service Alliance, explains what servitization is and what opportunities it will create for manufacturers in the future.

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Latest Alliance Newsletter

The Alliance produces regular email newsletter updates of activities, research and events. Here you can view current and previous editions of the Cambridge Service Alliance Newsletter.

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Webinar - Business Model Innovation in an Emerging Ecosystem

Dr Claire Weiller presents a Webinar on Business Model Innovation in an emerging ecosystem, using Electric Vehicles diffusion as case studies.

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Video - How Can Big Data Create Value?

A New Video on Big Data by Dr Mohamed Zaki, Cambridge Service Alliance

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Podcast - Shift to Services in Animal Health Industry

Podcast Interview with Dr Veronica Martinez on 'Making the Shift to Services in the Animal Health Industry'.

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Podcast - Big Data for Big Business

If Big Data is the 'New Oil' for Business - How Should Firms Go About Using It? Podcast Interviews with Andy Neely and Mohamed Zaki

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Upcoming events

Service Week 2015 - Partners Day

Oct 07, 2015

Cambridge

Upcoming events

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM, Pearson, Zoetis and the University of Cambridge.

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2015 Annual Meeting of the Academy of Management

Aug 10, 2015

Alliance researchers at the 2015 Academy of Management Conference, in Vancouver, British Columbia.

Video - How Can Big Data Create Value?

Aug 08, 2015

A New Video on Big Data by Dr Mohamed Zaki, Cambridge Service Alliance

The Internet of Animal Health Things - Opportunities and Challenges

Jul 28, 2015

Case Study Report The Internet of Animal Health Things: Opportunities and Challenges Daniel Smith, Scott Lyle, Al Berry, Nicola Manning, Centre for Digital Innovation, Zoetis Mohamed Zaki, Andy Neely, Cambridge Service Alliance, University of Cambridge

Podcast - Making the Shift to Services in the Animal Health Industry

Jul 22, 2015

Podcast Interview with Dr Veronica Martinez on 'Making the Shift to Services in the Animal Health Industry'.

JSR Paper Awards for Mohamed Zaki

Jul 15, 2015

Presentation of two awards for Journal of Service Research Paper to Dr Mohamed Zaki

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