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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Video - Introduction to the Cambridge Service Alliance

Video explaining the Cambridge Service Alliance


Webinar - Internet of Animal Health Things

The webinar by Daniel Smith and Scott Lyle from Zoetis and Mohamed Zaki from the Alliance discusses the recent revolutionary changes in data-management practices in livestock farming, driven by the continued intensification of livestock farming alongside the rapid expansion of the Internet of Things (IoT).


Video - What is the Future of Servitization

Many manufacturing firms are choosing to adopt or partly introduce a service-based model to create new and longer-term revenue streams. But how will servitization evolve in the future and how will it affect businesses and consumers? Andy Neely, Head of the Cambridge Service Alliance, explains what servitization is and what opportunities it will create for manufacturers in the future.


Latest Alliance Newsletter

The Alliance produces regular email newsletter updates of activities, research and events. Here you can view current and previous editions of the Cambridge Service Alliance Newsletter.


Video - How Can Big Data Create Value?

A New Video on Big Data by Dr Mohamed Zaki, Cambridge Service Alliance


Podcast - Shift to Services in Animal Health Industry

Podcast Interview with Dr Veronica Martinez on 'Making the Shift to Services in the Animal Health Industry'.

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Upcoming events

Making the Shift to Services - Two Day Executive Workshop

Mar 16, 2016

Institute for Manufacturing, Cambridge, UK

Cambridge Service Week 2016

Oct 06, 2016


Upcoming events


Read the latest Blogs from The Cambridge Service Alliance

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Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM, Pearson, Zoetis and the University of Cambridge.

RSS Feed Latest news

New Workshop Announcement - Manufacturing Analytics

Nov 24, 2015

Workshop on 'Manufacturing Analytics: The role of Big Data in the Future of Manufacturing' 1 February 2016, IfM, University of Cambridge

Knowledge Management Capabilities of Lead Firms in Innovation Ecosystems

Nov 23, 2015

The November 2015 paper on 'Knowledge Management Capabilities of Lead Firms in Innovation Ecosystems' by Chander Velu

Webinar - November - How Industry Evolution and Conditions affect Servitization

Nov 17, 2015

Webinar given by Prof Ivanka Visnjic on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services'

Webinar on Re-Distributing the Future of Consumer Goods

Nov 11, 2015

11 November 2015 - Webinar from the RECODE network team on Re-Distributing the Future of Consumer Goods

Industry Conditions and Product Firms’ Choice to Offer Services

Oct 22, 2015

The October 2015 paper on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services?' by Ivanka Visnjic, Sam Arts & Dimo Ringov.

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