Mohamed Zaki was invited as a guest speaker at Data Insights Cambridge event held in December 2016

Mohamed Zaki was invited as a guest speaker at Data Insights Cambridge event held in December 2016. Mohamed spoke on the subject of Customer Experience Analytics, where he explained that firms need better tools for CX measurement, as well as new data-driven approaches for identifying key points of friction in the customer experience. He outlined the data-driven CX model that combine qualitative and quantitative data to better measure the customer experience - identifying sources of friction and ways to reduce it in order to improve the customer.