Florian Urmetzer was invited by BAE Systems to present at this year's ITEC Conference. ITEC is the international forum for the military simulation, training and education community. He presented on 'Value and Innovation in Ecosystems'. This presentation described state of the art research that enables managers to visualise the complexity of these service ecosystems through ecosystem mapping. Different avenues for the use of the ecosystem maps were explored with particular focus on how ecosystem maps are used to understand the complete value exchanged between organisations in the network.
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