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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

Mohamed Zaki and Janet McColl-Kennedy presented their paper at the 2025 Naples Forum on Service held in Sorrentol, Italy.

"Digital Transformation in Primary Health Care Service: Co-creating a digitaltech-humanness approach to care across actor groups in the service ecosystem" 

The paper is coauthored with Janet McColl-Kennedy, Emma J Baillie, Fiona Willer and Mohamed Zaki

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.


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