skip to primary navigationskip to content
 

Towards Understanding the Value of the Client’s Aspirations and Fears in Complex, Long-term Service Contracts

last modified Mar 27, 2015 02:27 PM
The January 2012 paper on 'Towards Understanding the Value of the Client’s Aspirations and Fears in Complex, Long-term Service Contracts', by John Mills
Towards Understanding the Value of the Client’s Aspirations and Fears in Complex, Long-term Service Contracts

January 2012 Paper

 

The paper highlights challenges faced in translating client aspirations and fears into a complex service support contract and the potential benefits of understanding the clients’ full requirements, even though they may be unaffordable or too difficult to contract. The paper asserts that stakeholders must understand their mutual requirements fully to help generate a relationship where even un-contracted service requirements are understood and respected. Without that understanding service improvement will be difficult to achieve.

[paper]

Filed under: ,

RSS Feed Latest news

Seminar on Co-Creation in Living Labs - Italy

May 18, 2017

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.

New Executive Courses on Ecosystems Strategy

May 15, 2017

We are pleased to announce a new executive programme on Ecosystems Strategy, to be held in Cambridge on 22 November 2017

Bridging the Co-Creation Gap

May 15, 2017

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely

Webinar - A Process for B2B Partnerships

May 08, 2017

8 May 2017 - A Process for B2B Partnerships: Designing to deliver capability across companies

Alliance Visitor - Martin Fritze

May 01, 2017

Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events