skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Thriving in Open Innovation Ecosystems

last modified Mar 27, 2015 01:05 PM
The January 2013 paper on 'Thriving in Open Innovation Ecosystems: Towards a Collaborative Market Orientation' by Chander Velu, Michael Barrett, Rajiv Kohli, Torsten Oliver Salge

 

This paper looks at the notion of market orientation to develop capabilities in innovation and performance at the ecosystem level.

As the locus of competition increasingly intensifies to be at the ecosystem level, firms need to develop their capabilities to enhance their innovation and performance. In this paper the authors extend the notion of market orientation to develop these capabilities at the ecosystem level. The paper introduces the concept of collaborative market orientation (CMO), which is defined as a set of capabilities that are jointly built, maintained and exercised by members within an ecosystem. The authors highlight three such CMO capabilities -- (1) collaborative intelligence generation, (2) collaborative intelligence dissemination and (3) collaborative responsiveness. By drawing upon literature to identify its constitutive routines the authors provide actionable steps for organizations to build CMO capabilities

[paper]

RSS Feed Latest news

A Systems Perspective on Business Model Evolution

Jun 15, 2017

June Paper Release on ‘A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India’ by Chander Velu

Customer Satisfaction Scores Hide Problems

Jun 12, 2017

Marketing Week Article by Mohamed Zaki, 12 June 2017, on Customer Satisfaction Scores.

Webinar - Exploring the Journey to Services - Veronica Martinez

Jun 12, 2017

12 June 2017 - Exploring the Journey to Services - Veronica Martinez

Latest Alliance Newsletter - June 2017

Jun 01, 2017

June 2017 Cambridge Service Alliance Newsletter

Seminar on Co-Creation in Living Labs - Italy

May 18, 2017

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events