skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Webinar - Shift to Services in the Animal Health Industry

last modified Nov 23, 2015 12:26 PM
12 October 2015 - Making and Sustaining the Shift to Services in the Animal Health Industry - Dr Veronica Martinez

In this Webinar Veronica discussed her paper in which the authors explored the steps and practices regarding management of the shift to services in the context of the animal health industry. The research findings of this study show that the value proposition aligns five key processes that are particularly oriented towards service design and delivery. Of those five, the delivery journey of the sales force lies at the core of the shift-to-service journey. The best practices required to make the shift to services include leveraging customers’ experience, implementing service value and benefits, and building an integrated service team.

[paper] [webinar]

RSS Feed Latest news

A Systems Perspective on Business Model Evolution

Jun 15, 2017

June Paper Release on ‘A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India’ by Chander Velu

Customer Satisfaction Scores Hide Problems

Jun 12, 2017

Marketing Week Article by Mohamed Zaki, 12 June 2017, on Customer Satisfaction Scores.

Webinar - Exploring the Journey to Services - Veronica Martinez

Jun 12, 2017

12 June 2017 - Exploring the Journey to Services - Veronica Martinez

Latest Alliance Newsletter - June 2017

Jun 01, 2017

June 2017 Cambridge Service Alliance Newsletter

Seminar on Co-Creation in Living Labs - Italy

May 18, 2017

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events