skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

In the News - Is Big Data ever going to be for small businesses?

last modified Feb 03, 2015 01:48 PM
Interview with Andy Neely in 'Real Business', 24 November 2014
In the News - Is Big Data ever going to be for small businesses?

Real Business interview - November 2014


In this interview with Christopher Goodfellow, Real Business, Andy discusses the use of big data in the transformation of manufacturing and servitization, focusing on the impact to small business.

Extract:

Small and growing companies are forever and a day being told to embrace big data, without even being told why it is a good fit. We sat down with Andy Neely to gain an insight.
 
Big data is playing a transformative role in the way companies are selling services, from manufacturers to app developers. We spoke to Andy Neely from the University of Cambridge, who’s recognised as one of the world's leading authorities on organisational performance measurement and management, about the role SMEs have to play.  [full article]

RSS Feed Latest news

Seminar on Co-Creation in Living Labs - Italy

May 18, 2017

Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.

New Executive Courses on Ecosystems Strategy

May 15, 2017

We are pleased to announce a new executive programme on Ecosystems Strategy, to be held in Cambridge on 22 November 2017

Bridging the Co-Creation Gap

May 15, 2017

May Paper Release on ‘Bridging the Co-creation Gap Between Co-creators, Companies and Living Lab’ by Katharina Greve, Veronica Martinez and Andy Neely

Webinar - A Process for B2B Partnerships

May 08, 2017

8 May 2017 - A Process for B2B Partnerships: Designing to deliver capability across companies

Alliance Visitor - Martin Fritze

May 01, 2017

Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events