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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

We’re proud to share that Mohamed Zaki has received the Highly Commended Paper Award at the prestigious Frontiers 2025 Conference for the paper "Personal Touch in Digital Customer Service: A Conceptual Framework of Relational Personalization for Conversational AI" published in the Journal of Service Theory and Practice.

Mohamed Zaki would like to share his recognition with his co-authors Jan H. Blümel and Thomas Bohné on this outstanding achievement!

Special thanks to Chatura Ranaweera and Marianna Sigala, co-editors of JSTP, for their support and for presenting the award.

We’re also grateful to Yany Gregoire, Clay Voorhees, Paul Fombelle and the entire team behind Frontiers 2025 for hosting such an inspiring and well-organized event.

Link to paper can be found here

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.

 

 


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