February 2025
Mohamed was invited to teach at the Master in International Marketing & Sales Communication - IULM for the 6th edition
While he was there he held his lessons with the title:
Servitization & New Marketing Trends
What did the students learn?
- How the new technologies such as AI, robots and virtual reality and the new business models are changing the way companies interact with their customers.
- How the managers are finding new ways to desin customer experiences across digital, physical and social spaces.
- The course incoporate the practica use of frameworks and methods developed in Cambridge that have been tested with over 100 companies worldwide