by Ornella Benedettini - July 2015 This Webinar discussed the April Paper from the Alliance, which describes the initial steps of a study that is examining the cases of 138 companies from the aerospace and defence industry in order to provide evidence on how manufacturing companies configure and orchestrate service-relevant capabilities in practice.

In this Podcast Ornella Benedettini discusses the research behind the paper: “A Capability-Based View of Service Transitions”. The study set out to look at 138 companies in the aerospace and defence industry during 2013 and 2014. Surprisingly they found that firms don’t add greater value to their profit margins by loading more and more services into their product offering.

The April 2015 Monthly Paper, on 'A Capability-Based View of Service Transitions' by Ornella Benedettini, Jane Davies and Andy Neely