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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Read more at: Why Do Servitized Firms Fail - A Risk-Based Expanation
Why Do Servitized Firms Fail - A Risk-Based Expanation

Why Do Servitized Firms Fail - A Risk-Based Expanation

16 December 2015

The December paper 'Why Do Servitized Firms Fail - A Risk-Based Explanation' by Ornella Benedettini, Andy Neely and Morgan Swink


Read more at: Impact of Firm Characteristics on Survival
Impact of Firm Characteristics on Survival

Impact of Firm Characteristics on Survival

6 November 2014

The October 2014 Paper on 'Impact of Firm Characteristics on Survivial: an empirical analysis in the context of service strategies' by Ornella Benedettini, Morgan Swink and Andy Neely


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues