Industry conference on 'Growing your service business in an age of digital disruption', held during Cambridge Service Week 2016, on Tuesday 11 October 2016, Moller Centre, Cambridge, UK

Service Week 2016:
Industry Conference

Growing your Service Business in an

Age of Digital Disruption

Tuesday 11 October 2016, 
Moller Centre, Cambridge, UK

 [download flyer]   

The world’s economy has been under pressure for over five years. Oil prices are at record lows, stock markets are increasingly nervous and volatile, the Chinese economy is not growing as fast as it was and in today’s globally interconnected world this has spill over consequences for everyone else.

In response many large firms have concluded that this is not just another economic cycle. Digital disruption, the internet of things and big data analytics all mean the rules of the game have changed. Firms are looking for new digitally enabled business models that deliver customized solutions in response. Whether its smart health services, smart transport solutions or guaranteeing uptime, availability and output from complex equipment, the underlying themes are the same. Executives are asking:

• How do we change the nature of our relationship with our customers, ensuring we are a trusted partner for them? 
• How do we innovate our business model, ensuring that we focus on helping customers do their jobs better? 
• How do we exploit digital technologies to enable this transformation?
• And how do we manage the associated risk and organizational change?

One Day Conference

The Cambridge Service Alliance has been investigating these themes since the late 2000s. Join us as we hear from some of the world’s leading firms and organisations who have managed to successfully make the shift to services, and in doing so have successfully grown their service business. We will also present insights and findings from our latest research on scaling up you service business where we are looking at the leadership capabilities required to successfully scale services.

Programme

08.45 Registration and refreshments 

09.15 Welcome and introduction
Professor Andy Neely, Cambridge Service Alliance

09.30 Brian Holliday, Managing Director for Siemens Digital Factory Siemens plc
‘Design, make and service in a digital world - 
A Siemens perspective on Industry 4.0’

• The industrial digital transformation impacting design, manufacturing and service
• Industry 4.0 and the ideas it introduced
• The digital factory and our journey so far
• Making data work better for our service organisation

10.30 Refreshments

11.00 Per Stjernqvist, VP Servitization & Solutions Trackunit A/S
‘IOT and Data Intelligence: Enabling Risk Management and Service Business Growth’,

•  Introducing Trackunit and traceability solutions
•  Minimising risk in leasing and operating businesses
•  Creating and scaling our business model
•  Why Goldman Sachs has acquired Trackunit

12.00 Fred Jones, General Manager, UK Expansion, Uber
‘Disruptive Service Business Models: Experiences and Lessons from Uber’

• Introducing Uber and the Uber business model
• The importance of platforms and markets
• Creating seamless customer experience
• Reducing barriers to entry
• Scaling service businesses across multiple cities and geographies

12.45 Poster Presentations/Elevator Pitch

13.00 Lunch

14.00 Professor Andy Neely and Veronica Martinez, Cambridge Service Alliance 
‘Scaling Up Your Service Business’

• The importance of Scaling Up your Services
• Challenging the types of exploration
• Drivers for scaling up services
• The role of digital disruption in scaling up your services

15.00 Refreshments

15.30 Round Table Discussions: Applying  the Lessons to your Business
This interactive session is designed to provide time for you to have a facilitated conversation with other attendees, exploring how the  
materials presented might be applied to your  firm and sector

16.30 Panel session - With representatives from partner companies

• BAE Systems
• Caterpillar
• IBM
• Rolls Royce

17.00 Wrap-up and close

Speakers

 'IOT and Data Intelligence: Enabling Risk Management and Service Business Growth', 
Per Stjernqvist, Tractunit A/S

Per Stjernqvist is considered to be one of the worlds most experienced person in the art of turning machine data (IoT) into services and solutions. Creating innovative customer value propositions based on interviews, observations and trends in customer behavior is his “trademark”. 7 years at Volvo Truck Corporation and 18 years at Volvo Construction Equipment as Managing Director and global developer of services- and solutions. Teacher and researcher at Copenhagen Business School. Has lately joined the Goldman Sachs owned company Trackunit A/S in Denmark as VP Servitization & Solutions. Per Stjernqvist holds board positions in large service- and solution companies.

Topics to be covered:

•  Introducing Trackunit and traceability solutions
•  Minimising risk in leasing and operating businesses
•  Creating and scaling our business model
•  Why Goldman Sachs has acquired Trackunit

'Design, make and service in a digital world - A Siemens perspective on Industry 4.0',

Brian Holliday, Siemens plc

Brian Holliday is Managing Director for Siemens Digital Factory which serves the manufacturing and infrastructure sectors in the UK, Ireland and Nigeria. He is a member of the Executive Management Board for Siemens plc and Chairman of Siemens Industry Software UK. He is Chairman of the Electronic Systems Council (ESCO) which represents the interests of the UK electronic systems sector. He is a Supervisory Board member for the High Value Manufacturing Catapult which seeks to stimulate growth through innovation in Manufacturing. He is also a main board member for the EEF, the Manufacturers’ Organisation which provides vital business support, training and governmental representation for the sector. A Chartered Engineer and Fellow of the Institution of Engineering and Technology. Brian started his career as an apprentice with Texas Instruments. He read Computer Systems at Cardiff University before joining Siemens, the global leader in electrification, automation and digitalization in 1993. He attained his Executive MBA at Manchester Business School in 2000 and in 2014 became a graduate of the CBI’s Leadership Programme.

Topics to be covered:

• The industrial digital transformation impacting design, manufacturing and service
• Industry 4.0 and the ideas it introduced
• The digital factory and our journey so far
• Making data work better for our service organisation

‘Disruptive Service Business Models: Experiences and Lessons from Uber’,

Fred Jones, General Manager, UK Expansion, Uber 

Fred is currently the General Manager for Uber, UK&I Expansion. He is responsible for starting and growing operations across multiple cities in the UK and Ireland outside London. Previously, Fred was the UK Lead for Accenture’s Corporate Strategy and Value Analysis team supporting sales, strategic insight and client relationship development at priority clients. Fred has been an advisor to a number of early stage tech start-ups and social enterprises. He provides hands-on support to Founders helping them to develop high-growth business models, executable strategies and compelling business plans as part of Seed, Angel and Series A funding rounds. Outside of work, Outside of work Fred has been a guest lecturer at the University of Bath, School of Management.

topics to be covered: 

• Introducing Uber and the Uber business model.
• The importance of platforms and markets.
• Creating seamless customer experience.
• Reducing barriers to entry.
• Scaling service businesses across multiple cities and geographies.  

Location/Fee/Booking

The event will held at the Møller Centre, a purpose built conference centre on the edge of the historic city of Cambridge.

The fee is £495 plus VAT which includes refreshments and lunch.