In this Webinar Mohamed discusses the Data Diagnostic Tool, developed by the Cambridge Service Alliance. The Data Diagnostic Tool is designed to optimise and improve complex services in organisations. The framework addresses key factors such as enablers, contextual barriers beyond the technical issues, value and benefits, and key dimensions of data necessary to optimise the delivery of their complex services. The framework is designed to help asset-heavy firms improve their complex services. Mohamed will discuss the recommended best practices to help firms overcome the barriers they may face and how to use data analytics to improve the services they offer.