skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Article by the Marketing Science Institute - Research Grant Target CX

last modified Sep 15, 2016 10:33 AM
Research Grants Target CX Article by Marketing Science Institute.

In an article by the Marketing Science Institute they explain the thinking behind their first round of funding of 11 research studies that promise to help managers better understand, design, manage, and measure customer experience.

One of the eleven projects identified for funding is called 'A Data-Driven Measurement System for Customer Experience and Emotional Complexity', by Mohamed Zaki and Benjamin Lucas: 

"Data-driven learning for richer insights

Can marketers use big data techniques to measure customer experience? In “A Data-Driven Measurement System for Customer Experience and Emotional Complexity,” Mohamed Zaki and Benjamin Lucas will examine how customer experience attributes interplay with emotional complexity (as expressed in customer recounts of experience in online reviews and social media activity). The result will be tools for data-driven learning that will help managers capture richer insights about consumers."

You can read the full article here.

Filed under: ,

RSS Feed Latest news

Exploring the Journey to Services - Podcast Interview

Mar 27, 2017

In a new podcast from the Cambridge Service Alliance, Senior Researcher Veronica Martinez, talks about her new jointly authored paper: ‘Exploring the Journey to Services’. It is co-authored with Professor Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Exploring the Journey to Services

Mar 20, 2017

March paper on 'Exploring the Journey to Services', by Veronica Martinez, Andy Neely, Chander Velu, Stewart Leinster-Evans and Dav Bisessar.

Webinar - The Ecosystems Value Framework

Mar 13, 2017

13 March 2017 - The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems - Florian Urmetzer

March 2017 Newsletter

Mar 01, 2017

March 2017 Alliance Newsletter

ServiceMax Webinar Introduced the Shift to Services Programme

Feb 23, 2017

Introduction to the Shift to Services Executive Programme - Webinar

View all news

Upcoming events

Shift to Services Executive Education Programme

Apr 04, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Upcoming events