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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

Dr. Veronica Martinez gave a keynote speech on the 18th July in the AHFE- The Human Side of Service Engineering Conference at CA, US.

Veronica presented 'Scaling Services Up: A Critical Success Factor in Servitization'. The co-authors of this research are Prof. Andy Neely, Dr. Pavel Albores and Karolis Siksnius from the Cambridge Service Alliance, Rolls-Royce and Aston Business School. 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.


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